One-third of all online activity is spent watching OTT video. And with good reason. Video is valuable. Businesses are using online video and live streaming for marketing, internal communications, training, sales, and more. 79 percent of all global consumer web traffic will come from video by 2018. Times are clearly changing. Live streaming is leading the way, […]
Author Archives: Max Wilbert
Quality matters when it comes to broadcasting live video streams. Viewers begin to abandon a video as soon as buffering begins. Around 6 percent of viewers leave per second of buffering. One survey found 62 percent of viewers will view a brand more negatively if they publish a poor quality video. There are many different elements to determine […]
Facebook is a massive platform, with more than 2.3 billion active users. As a professional broadcaster, this massive audience can be leveraged in your favor. Unfortunately, Facebook wasn’t designed for professional users in many senses, so it takes a little bit of extra effort to make it work for you. This is true whether you […]
Online video is becoming more prevalent in education. In a report from Covideo, research confirmed that students are increasingly more motivated when teachers incorporated video and live streaming into their classrooms at least once per week. Research conducted by Cisco shows that about two-thirds of teachers agree that video education helps students learn. At the […]
Live streaming with a powerful and scalable CDN is a key element in many different types of modern businesses. It can help you promote products or services, share entertainment, drive sales, or produce revenue directly through monetization. In the words of marketing guru Neil Patel, “ Live video streaming is accessible and beneficial to everyone, […]