How to Post Video Content on Reddit

Post a video on reddit

Welcome to our comprehensive guide on how to post video content on Reddit. In this article, we will provide you with step-by-step instructions and valuable tips to help you effectively share your videos on Reddit and maximize their reach. Whether you are a content creator, video marketer, or simply someone looking to share an engaging video, this guide will ensure that your post stands out and gains the visibility it deserves.

To achieve this goal, we have to understand what Reddit is and how it works. In fact, Reddit is not actually a single website. Instead, it’s made up of over a million “subreddits.” And a subreddit is essentially a forum dedicated to a specific topic.

Users can “subscribe” to subreddits matching their interests, or create one of their own. Then they can “upvote” content they like, and “downvote” content they don’t like. In this digital democracy, popular content rises to the top. So, how can a business benefit from Reddit? Let’s turn now to our discussion of how to post a video on Reddit.

Introduction to Reddit for Business

Benefits of Using Reddit

It can be tricky for a business to succeed on Reddit. That’s because, according to one marketing professional, “Reddit hates blatant marketing.”

But don’t be discouraged by this. If you are able to succeed at Reddit marketing, it can be highly effective. That’s because people on Reddit tend to be highly motivated. People use Reddit for two things: to find helpful information and for entertainment. The entertainment side can be hard to reach without creating excellent funny content.

But the other main reason people use Reddit is to find useful information. This is where business and video marketing content can really shine. There are subreddits for computer gaming, yoga, fitness, education, cars, engineering, entertainment, sports—almost anything you can imagine. And many users on these forums are looking for actionable advice and solutions to their problems.

Benefits of Using Reddit for Business

Next, let’s consider why a business should use Reddit? Well, in the first place, Reddit users tend to be very engaged. It’s not just a place for passive content consumption—although that does happen. But posting, comments, and voting make Reddit a very active place for users.

Therefore, all of this represents an opportunity for enterprises and video marketing tools. Whether you’re in entertainment or sports, marketing or product sales, there are people on Reddit looking for solutions that you can offer. And video content can help you communicate this.

In summary, professionals can get the following benefits from using Reddit:

  • Access to a highly engaged community
  • Instant feedback
  • Ability to create custom communities around your brand/product
  • High traffic
  • High video usage rate

With that context in mind, let’s turn to the focus of this post: how to post video content on Reddit.

Step 1: Selecting the Right Subreddit

Before posting your video on Reddit, it’s crucial to identify the most suitable subreddit for your content. Subreddits are individual communities within the larger Reddit platform that focus on specific topics or interests. By choosing the appropriate subreddit, you can target an audience that is genuinely interested in your video, increasing the chances of engagement and visibility.

To find the ideal subreddit, conduct thorough research using relevant keywords related to your video’s topic. Look for subreddits with a large number of subscribers and active engagement. Additionally, review the subreddit rules and guidelines to ensure that your video aligns with their posting requirements.

Choosing an appropriate subreddit is one of the most important elements in posting videos on Reddit. One of the biggest advantages of this platform is the existence of subreddits. Crucially, this lets you present your content to viewers more likely to appreciate it, rather than to the entire Reddit universe.

Look for niche subreddits that cater to your exact audience. For example, let’s say that you’re broadcasting educational content in the journalism realm. You might consider sharing content, when appropriate, to subreddits like:

Choose a subreddit based on what you want your viewers to do in terms of followup/conversion activity, but don’t make this choice quickly or off the cuff. Explore a potential subreddit first to see what kinds of things are posted there and what comments they get. Your first instinct may not be the best choice.

The choice of subreddit is the most important Reddit-specific thing you can do to draw viewers. The rest is content and presentation. Have something good linked and give it a good title, and people will find it. If you’re creating quality content, viewers are likely to have something to say about it.

Once you have found the perfect subreddit, you can proceed to the next step.

Step 2: Crafting an Engaging Title

The title of your video post plays a critical role in capturing the attention of Reddit users. It should be concise, descriptive, and compelling enough to entice users to click and watch your video content. Incorporating relevant keywords in your title can also help improve search visibility and increase the chances of your post ranking higher on Google.

Here are some tips for creating an engaging video title:

  1. Be descriptive: Clearly convey what your video is about and what makes it unique.
  2. Use emotional appeal: Trigger curiosity or evoke emotions to pique users’ interest.
  3. Keep it concise: Avoid long titles that may get cut off in certain Reddit views.
  4. Incorporate relevant keywords: Include targeted keywords that are relevant to your video’s content and audience.

Remember, your title is the first impression your video makes, so make it count!

how to host a video on reddit

Step 3: Uploading Your Video

Reddit allows you to upload videos directly to its platform. To ensure a smooth uploading process, follow these steps:

  1. Click on the “Create Post” button located on the subreddit page.
  2. Select the “Video” option.
  3. Choose the video file from your device that you want to upload.
  4. While your video is uploading, you can continue with the next step to optimize your post.

Step 4: Optimizing Your Video Post

To maximize the visibility and reach of your video post on Reddit, it’s essential to optimize it effectively. Follow these tips to enhance your post’s performance:

  1. Write a compelling description: Provide a concise and engaging description of your video. Highlight key points, mention any notable guests or contributors, and include a call to action to encourage users to engage with your content.
  2. Add relevant tags: Tags help categorize your video content and make it more discoverable within the subreddit and Reddit’s search function. Choose tags that accurately represent the content of your video and align with the subreddit’s guidelines.
  3. Consider adding a transcript: Including a transcript of your video’s dialogue or narration can be beneficial for accessibility and search engine optimization. Search engines can index the transcript, making your video content more likely to appear in relevant search results.
  4. Engage with the community: Actively participate in the comments section of your post. Respond to questions, acknowledge feedback, and engage in meaningful conversations with users. This not only helps build a community around your content but also signals to Reddit’s algorithm that your post is valuable and deserving of attention.

Step 5: Promoting Your Video Post

To increase the visibility and reach of your video post on Reddit, consider implementing the following promotional strategies:

  1. Cross-posting: If appropriate, you can share your video content across multiple relevant subreddits. Be mindful of each subreddit’s rules regarding cross-posting and ensure that the content is tailored to fit the specific community.
  2. Sharing on other platforms: Leverage your existing social media presence or other online platforms to promote your Reddit video post. Share the link with your followers and encourage them to engage with and upvote your post.
  3. Influencer collaboration: Collaborate with influential users or video content creators within your niche to help promote your video on Reddit. Their endorsement and sharing can significantly increase visibility and attract a wider audience.

How to Maximize Engagement

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Technically, posting a video link to Reddit is quite simple — no harder than posting a link on any other social media site. As we’ve covered, the only complicating factors are the choice of subreddit and the high emphasis on participating etiquette (or “Rediquette”). Those factors make it worth your while to spend your time exploring the site and finding out about how things are done and how the whole thing is organized before plunging in. If you’re willing to do that, a Reddit link to your videos is a great investment of time.

Here are some other recommendations for increasing your exposure on Reddit.

  • Participate. Reddit has active communities on topics that matter to your business or organization. Find these communities and get involved.
  • Consider running an “Ask Me Anything” if you have expertise on a particular topic.
  • Build goodwill by sharing useful content. Don’t only be self-promotional. Instead, try to find the user base that really wants and needs your product or service. Then work with them to share.
  • Build karma. More on that topic below.

Karma; or How Not to End Up on r/HailCorporate

Now, let’s reiterate this key takeaway one more time. The best way to be successful on Reddit is to provide pertinent information in communities and threads that are looking for that info. This allows you to build up “karma,” which is what you get when people upvote your posts.

In general, you’ll get the best results if your posts are clear and to the point. Marketing doesn’t go down well on Reddit, so it’s best to be informational. Think “we launched a new product and here are its features” rather than “Let us explain to you how we can solve your problems.”

You don’t want to end up on /r/HailCorporate, where Redditors document native ad failures:

/r/HailCorporate is to document times when people act as unwitting advertisers for a product [example A] as well as to document what appear to legitimate adverts via [native advertising].

Why You Should Use Professional Video Hosting

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When sharing video content online, businesses and professionals should use a professional online video hosting platform, rather than free sites like YouTube. That’s doubly true with Reddit where clumsy attempts at video marketing can backfire.  It’s better to maintain a professional perspective and approach.

Here are some of the major advantages of using a professional video hosting platform like Dacast:

  1. White Label: brand all videos with your logo and colors. Improve SEO by directing all traffic towards your website.
  2. Full Content Control: retain all rights to your video content. Bypass common workplace content blocking. And secure content with features like password protection, AES encryption, and referrer restrictions.
  3. Monetization: insert custom ads into your videos in just a few clicks. Or use a paywall to monetize via subscriptions or pay-per-view.


Posting a video on Reddit can be a powerful way to reach a targeted audience and gain exposure for your content. By carefully selecting the right subreddit, crafting an engaging title, optimizing your video post, and promoting it effectively, you can increase the chances of outranking other websites and achieving higher visibility on Google

Remember to consistently engage with the Reddit community, respond to comments, and provide valuable insights to establish yourself as a trusted source of quality content. With persistence and strategic execution, your videos on Reddit can generate substantial traction and contribute to the growth of your online presence

Do you need a video platform to host and organize your professional video content? At Dacast, we offer video hosting and live streaming services for broadcast professionals and small businesses alike. From corporate enterprises to universities to churches and community groups, our video platform is powerful and flexible.

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Finally, for exclusive offers and regular tips on how to stream live video, you can also join our LinkedIn group. As always, thanks for reading, and good luck!

Max Wilbert

Max Wilbert is a passionate writer, live streaming practitioner, and has strong expertise in the video streaming industry.