Businesses are generating considerable revenue from their video content. Online video monetization has exploded in the past decade, and the video streaming market is predicted to be worth $70.5 billion by 2021. The OTT (Over the Top) industry accounts for a large part of that market, delivering traditional TV-style and movie content online to viewers around the world.
Within the video streaming market, the monetization boom isn’t confined only to OTT video, and live streaming makes up a majority of that market’s growth. In short, online video is on the rise across diverse sectors, including sports, education, conferences, entertainment, professional training, and much more.
Given these trends, it makes good business sense to get up to speed on video monetization methods and tools. If if you’re ready to join that $70.5 billion industry, you’ve come to the right place. With the right information and a smart business plan in place, you can make the most of this lucrative market–no matter what goals and resources you have. In this ebook, we’ll cover the three key methods for generating revenue from online video: subscription, transactional, and advertising monetization. We’ll also offer a step-by-step checklist to help you choose the right video monetization approach for your business.