Brands and organizations are getting increasingly creative with how they connect with their audiences. As the lines blur between live video podcasting and traditional broadcasts, two approaches stand out: live streaming and podcasting. Both offer unique opportunities for lifelike interactions and deeper audience connections. However, understanding the difference between podcasting and live streaming is crucial […]
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Video content has become a cornerstone of growth for organizations across virtually every industry. Research shows that video content will account for 82% of all consumer internet traffic by 2025. Furthermore, 85% of marketers credit video as an effective online marketing tool. It’s no surprise, then, that businesses are increasingly turning to live streaming as […]
Live streaming has two main sides: your content and the technology that gets it online. The gear and software behind the scenes matter just as much as the message you share. In 2025, IP cameras are more than just surveillance tools. They’re part of hybrid live production workflows, mobile event coverage, and AI-enhanced monitoring. IP […]
Video has become the centerpiece of digital engagement, and live streaming is now one of the most powerful ways for businesses to connect with audiences in real time. In 2025, video accounts for over 82% of global internet traffic, and more than 8 in 10 people admit that watching a video influenced their purchase choices. […]
In 2025, live streaming chat tools will no longer be just an optional add-on. They are the backbone of interactive broadcasting. With hybrid events becoming standard, audiences joining from every corner of the globe, and AI-powered live streaming chat unlocking real-time translation and smarter moderation, the role of chat has evolved. Broadcasters now need more […]