Over the past decade, live streaming has risen from relative obscurity to the status of a cultural phenomenon. Likewise, broadcasting live video content via a live streaming service is becoming increasingly popular for businesses and individuals alike. In the past, only a few people were broadcasting live video via the internet, and most of […]
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Live video streaming continues to prove a popular medium for watching online content. Millions of viewers prefer the immediacy of live video, making it the premier method to experience events and connect with creators in real-time. A recent study found that live streaming accounts for 23% of global viewing time, and it’s expected to produce […]
The balance of power in television has tipped. This past May, U.S. viewers spent 44.8% of their TV time on streaming platforms, nudging past the combined total of cable and broadcast for the first time. And it wasn’t a one-month blip – through July and August 2025, streaming’s share held steady at about 46-47%, making […]
Entertainment is moving forward from scripted television and endless commercials. Audiences want to watch real people with bigger-than-life personalities. Live streamers give them what they want. Recent numbers show live streaming now accounts for a 23% of total viewing time globally, the market is estimated to grow to over $3 billion by 2027. With such […]
The way we consume entertainment content, particularly video, has changed drastically over the last decade. The number of people turning to the internet for news, live streaming, entertainment, education, and more has skyrocketed. The OTT platforms market is powered by over-the-top (OTT) video technology. Dacast, as both the author of this guide and one of […]