Live camera streaming is only growing in 2026, and it’s become one of the most engaging ways to connect with an audience. Whether you’re hosting an event, sharing behind-the-scenes moments, or broadcasting 24/7 views, live streams bring a level of authenticity that pre-recorded content just can’t match. No surprise that more than half of marketers […]
Author Archives: Jon Whitehead
Bitrate refers to the amount of data sent per second during video playback. It directly affects video quality, buffering, and performance, especially for live and mobile streaming. Whether you’re broadcasting a concert, webinar, or sports match, the right bitrate ensures a smooth, high-quality experience. One key decision for broadcasters is choosing between Constant Bitrate (CBR) […]
Live video is now the go-to format for getting attention. It delivers immediacy and connection in a way static posts rarely do, and it seems like most teams have taken notice, with about 89% of businesses now using video as part of their marketing mix. At the same time, the market itself is growing fast […]
Pay-per-view, or transactional video on demand, is an effective way to broadcast and monetize your content. With pay-per-view (PPV), your viewers get the option to sample your content without commitment. This alone is a powerful and enticing method to gain new viewers. In 2025, PPV is surging in popularity as creators seek more control over […]
By the end of 2025, global 5G subscriptions are expected to reach about 2.9 billion, accounting for roughly one-third of all mobile subscriptions, significantly transforming live video over 5G. What truly sets 5G apart for live streaming is its enhanced uplink capacity, ultra-low latency, and edge computing capabilities, enabling seamless, real-time broadcasts like never before. Leading […]