There is no doubt that live streaming is one of the most popular ways to consume content, and audiences are just getting bigger. In fact, live streaming viewership was 128% higher in 2024 than in 2019, and the global market is worth almost $100 billion. But streaming is not just for independent creators. Many businesses […]
Author Archives: Jon Whitehead
Video viewership has been exploding over the past few years. Moreover, the multitude of devices being used to stream is also growing rapidly. That means it’s more complicated than ever to offer a seamless user experience. Since a video player is the most tangible part of the video streaming process, it only makes sense to […]
Video has become the centerpiece of digital engagement, and live streaming is now one of the most powerful ways for businesses to connect with audiences in real time. In 2025, video accounts for over 82% of global internet traffic, and more than 8 in 10 people admit that watching a video influenced their purchase choices. […]
In 2025, live streaming chat tools will no longer be just an optional add-on. They are the backbone of interactive broadcasting. With hybrid events becoming standard, audiences joining from every corner of the globe, and AI-powered live streaming chat unlocking real-time translation and smarter moderation, the role of chat has evolved. Broadcasters now need more […]
We’ve all heard “Video Killed the Radio Star” by The Buggles, right? With 66% of B2B audiences now preferring to watch a short video over reading text, it turns out that sentiment is true in more than just entertainment media. Video content is no longer just an optional add-on that’s nice to have during a […]