Making up over 82% of all Internet traffic in the past few years, live video streaming is one of the most prominent forms of online entertainment. Considering that just last year, the Internet consumed 8.5 billion hours of live content, it’s clear why creators are incentivized to deliver live streams. But what if you don’t […]
Author Archives: Jon Whitehead
Brands and organizations are getting increasingly creative with how they connect with their audiences. As the lines blur between live video podcasting and traditional broadcasts, two approaches stand out: live streaming and podcasting. Both offer unique opportunities for lifelike interactions and deeper audience connections. However, understanding the difference between podcasting and live streaming is crucial […]
There is no doubt that live streaming is one of the most popular ways to consume content, and audiences are just getting bigger. In fact, live streaming viewership was 128% higher in 2024 than in 2019, and the global market is worth almost $100 billion. But streaming is not just for independent creators. Many businesses […]
Video viewership has been exploding over the past few years. Moreover, the multitude of devices being used to stream is also growing rapidly. That means it’s more complicated than ever to offer a seamless user experience. Since a video player is the most tangible part of the video streaming process, it only makes sense to […]
Video has become the centerpiece of digital engagement, and live streaming is now one of the most powerful ways for businesses to connect with audiences in real time. In 2025, video accounts for over 82% of global internet traffic, and more than 8 in 10 people admit that watching a video influenced their purchase choices. […]