In 2026, successful OTT streaming is shaped by four priorities: monetization models, latency targets, app reach, and security. Broadcasters are balancing AVOD, SVOD, TVOD, and FAST for revenue, aiming for sub-10 second latency in live sports, expanding distribution across Roku, Fire TV, and smart TVs, and protecting content with multi-DRM and watermarking. Over-the-top (OTT) technology […]
Author Archives: Jon Whitehead
Even though broadcasting on your website through a professional online video platform (OVP) gives you the most control over quality, branding, monetization, and audience data, multi-platform streaming has one massive advantage: reach. If you already have audiences on YouTube, Facebook, LinkedIn, Twitch, and other social platforms, it makes sense to meet them where they are—without […]
As a local official, it is your duty to keep your community informed and involved. You and your fellow councilmen make decisions on their behalf, so it is only right that they know what is going on in their municipality. Live streaming council meetings, public meetings, and events is a great way to honor that […]
Encoders play an important role in maintaining a high-quality live stream. It’s important to understand the difference between software and hardware live streaming encoders so that you have the information you need to choose the best option for your streaming video broadcasts. In this guide, you’ll learn what a video encoder does, how RTMP ingest […]
One of the most engaging ways for any business or company to reach its target audience is with live streaming. With professional live streaming software or platform, companies can produce a high-quality live event and increase viewership and brand recognition. Increasing live stream engagement needs more than a rough plan—it requires strategy. With the right […]