When it comes to live streaming, there are many moving parts. Broadcasters need a workflow for filming the live event, encoding or transcoding the files, delivering the video to users, and allowing playback by viewers. While a modern live streaming platform makes it simple to get started, issues can still pop up, and that’s why […]
Author Archives: Jon Whitehead
If you stream video online, chances are you’re using an H.264 streaming encoder, whether you know it or not. In 2025, H.264 remains the most widely supported video codec for live and on-demand streaming. It delivers a solid balance of high video quality and low bandwidth use, making it ideal for everything from 4K live […]
With the business world becoming increasingly digital, video content is more essential than ever. It is used for connecting with customers, training employees, and sharing critical information. However, as high-definition, 4K, and even 8K videos become the norm, the technology needed to deliver this content must continue to evolve. Enter the HEVC codec (High-Efficiency Video […]
In the last few years, video content creation has shifted from time-consuming studio setups to streamlined, software-driven workflows. Now, in 2025, the rise of AI video generators has introduced an entirely new layer of speed, flexibility, and creative control that professional broadcasters are quickly learning to harness. What began as simple text-to-video conversion has evolved […]
Video streaming has skyrocketed in popularity in various industries, especially post-COVID. Research shows that towards the end of 2023, almost 30% of internet users worldwide watched live streaming content weekly. However, in 2024, breaking news and sports were the most popular categories of livestream videos among U.S. audiences. With this surge in viewership, video buffering […]