Being a content creator nowadays often requires you to tackle multiple challenges thrown your way at once. In order to stand out, you must be an entertainer, a teacher, a conversationalist, and even a DJ for your audience. On the other hand, live streaming is a different kind of animal. While publishing a piece of […]
Author Archives: Jon Whitehead
Broadcasting has been around for a long time as one of the key ways of transmitting information to the masses. It is commonly used in radio and traditional television, and with broadcasting, it is possible to send the same message to the homes of many recipients. On the other hand, multicasting is a new wave […]
Over-the-top (OTT) platforms are becoming a bigger part of the media space. They are crucial in conserving bandwidth and enabling the changes in traditional media by distributing content directly to viewers. There has been a noticeable growth of OTT platforms in recent times. The main proof is the fact that, since 2010, the pay TV […]
Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]
Live-streaming video content is becoming more prominent in the professional world. Businesses are incorporating videos for sales, marketing, training, and more. People with little to no broadcasting experience are diving headfirst into the world of online video, not realizing how technologically complex this topic is. That’s why we’ve made it our mission to break down […]