Making up over 82% of all Internet traffic in the past few years, live video streaming is one of the most prominent forms of online entertainment. Considering that just last year, the Internet consumed 8.5 billion hours of live content, it’s clear why creators are incentivized to deliver live streams. But what if you don’t […]
Author Archives: Jon Whitehead
Over-the-top (OTT) streaming has become a dominant force in the entertainment industry, shaping how people consume media around the world. As we move into 2025, the future of OTT streaming is defined by new technology, innovative advertising strategies, evolving business models, and shifting viewer preferences—all of which influence how content is delivered and experienced. Despite […]
As screen resolutions and sizes evolve, so do aspect ratios. If 4:3 was once the norm, that’s no longer the case. In 2025, the dominant ratio for wider screens is 16:9, pushing the 4:3 aspect ratio into the past and making it old-fashioned. Besides 16:9, the vertical 9:16 ratio has entered the spotlight, conquering mobile […]
In 2025, the best way to livestream an event involves advanced technology and user-friendly platforms that give audiences the best possible viewing experience. Hosting a live stream can boost brand visibility, drive real-time interactions, and provide valuable analytics. According to a recent report, the global live-streaming market is expected to reach $247 billion by 2027. […]
Brands and organizations are getting increasingly creative with how they connect with their audiences. As the lines blur between live video podcasting and traditional broadcasts, two approaches stand out: live streaming and podcasting. Both offer unique opportunities for lifelike interactions and deeper audience connections. However, understanding the difference between podcasting and live streaming is crucial […]