Providing high-quality, valuable content for your viewers is essential to your business’ long-term success.
But not every internet user needs to have access to all of your content, especially if it contains sensitive or privileged information, or it’s crucial to your finances. For these videos, you need to be able to upload and share video securely and privately, so only the people who you want to have access can see it.
In this article, we will discuss why you should use private video sharing, how to securely upload your content, and what to look for in a secure video content management platform.
Table of Contents
- Why Use Private Video Sharing?
- How to Share Video Online Privately
- Important Characteristics of a Video Management Platform
Why Use Private Video Sharing?
Businesses create video content for a variety of reasons, and not all of the content created is meant to be released to the public.
If you’re creating content that includes sensitive information, is meant to only be seen by your employees, or for which you charge money in order for people to view it, having your content widely accessible isn’t a good idea. For these situations, you need to be able to securely upload and share your content only with the audience for which it is intended.
Additionally, even the content that you want to be shared with the wider public needs to be shared safely and securely to protect it from falling prey to scammers.
Your video content is a valuable asset to your business, and protecting it properly with private video hosting is an important investment.
Types of Videos to Securely Upload
Some common types of videos to consider protecting include:
- Onboarding videos
- Training videos
- Updates and video announcements
- Walkthrough videos
- Asynchronous video updates
- Troubleshooting videos
- Livestreams or other recordings of company meetings
- Videos of special company events
- Video content for which you charge money to access
While this isn’t an exhaustive list of the types of video content you’ll want to secure with a video content management system, it’s a good start if you’re just setting out to begin sharing your videos online privately.
How to Share Videos Privately Online
Sharing video online can take a variety of forms, and each type of video sharing serves a different purchase.
If you’re not going to make your video available to the public, you will need to share it securely. There are several methods for sharing videos securely, including:
- Anyone with the link can view
- Anyone with a password can view
- Only people on a specified IP (such as your company’s internal IP) can view
- Only people on a specific IP and with a password can view
- Viewers using a single sign-on to log into a company account can view
The method of sharing video online privately that works best for your business will depend on the type of video and who your audience is.
For internal training videos that will be consumed only by employees on-site at your offices, sharing to viewers at a specific IP or at a specific IP with a password may be ideal. But if you’re trying to share an internal training video with employees working remotely, you may need to share your videos using password protection or links.
When considering which videos to secure — and how you’re going to share them — here are 5 key things to keep in mind:
Level of Security Required
If you’re sharing an incredibly sensitive video full of privileged information, such as a how-to video on using an internal company system, you obviously want access to be much more limited than if you were just sharing a video of an all-hands meeting full of announcements and accolades.
Some questions to ask yourself when determining how high a level of security your video may require include:
- How great of an impact would there be on your business if the video leaked?
- Do you already have a website where you can embed secure videos, or will you also need a secure portal?
- Should viewers be able to easily access and view the videos, or is it all right if they have to enter a password to access them?
- Will your videos need to be viewable from anywhere, or can you restrict them to only be playable from one location?
- Can anyone in your company view the videos, or should they only be accessible by specific teams or people at a specific location?
The more restrictive you need to make access to these videos, the higher the security level your content will need.
Choose Your Platform Carefully
Not all video content management systems are meant to share video securely.
Some, such as YouTube, are better suited for videos you want to share publicly and don’t need to password-protect or otherwise keep secure.
As you’re looking for a video CMS, it’s important to focus on business- and enterprise-grade platforms that allow more advanced controls over how your videos are stored and shared.
It’s much better to spend some extra time and money upfront being very careful how your video content is stored and shared than for a sensitive video to inadvertently leak publicly.
If you plan to utilize a website your business creates and maintains, such as a password-protected section of your website or an intranet portal, ensure that you’re carefully controlling who can access this page before you add any video content. You don’t want to get everything set up on your website only to have it hacked and your videos get into the wrong hands.
For those using a secure video CMS platform such as Dacast, finding one that offers restrictive access using password protection, login protection, IP address restriction, or single sign-on allows you to customize the level of security.
Protect Embed Codes
Ensuring that your videos are only accessible on websites you own means you need to protect your live streaming embed codes.
By either using domain restriction or signed embed codes, you know that if your video does end up on another website, it simply won’t play on a URL you don’t authorize. This feature is available with many professional video CMS platforms, protecting your content even when you use a third-party platform.
Audit Viewer Activity
The final step toward properly securing your video content is to check and see just who is accessing your content and how they’re getting it.
If you’re seeing only users with passwords accessing your content, or only viewers at a specific IP address, then you know your security measures are working correctly. In the event that you find any anomalies in your viewer activity audits, you can better correct those problems so you don’t end up with a bigger problem than you already have.
Important Characteristics of a Video Management Platform
No two video management platforms are the same.
Some are free and offer very limited options for secure video sharing. Others are expensive and complicated to use, making simply learning them nearly a full-time job.
When you’re looking for the best way to share video privately online, here are some important characteristics to look for:
Secure Video Hosting
Being able to have control over whether or not your videos are shared publicly or privately is the most basic function to look for in a password protected video hosting platform.
With the right professional software, you can host your content — both for secure sharing and wider public consumption — within one platform. The security features built into most professional platforms protect your videos from prying eyes and thieves from the moment they’re uploaded all the way to the viewer, giving you peace of mind that your content is only accessible to those who you want to be able to see it.
One way to secure your videos is to password-protect them.
Whether you want to put passwords on all your videos or just on those that are the most sensitive, the right video management platform allows you to add this level of control quickly and easily.
And, if you later decide that your video doesn’t need to be password-protected, you can easily turn the feature off to allow for wider sharing capability.
Geo and Domain Restrictions
Your videos, especially those with very sensitive internal information, don’t need to be accessible in every country unless you have teams all across the globe.
To better protect your content from hackers, you can restrict access to them based on geography or domain.
If, for example, you know that only viewers in the United States and Canada will need to be able to watch your videos, you can block domains from all other countries. This helps protect from someone accessing your videos that are not authorized to see them, adding an extra layer of security.
Dynamic Token Security
Sometimes, password protection and domain restrictions aren’t enough. To add even more security to your video content, Dacast and other platforms utilized tokenized video delivery.
Dynamic token security is an advanced feature that activates when you embed your video on a site or share it. At set intervals — every two minutes for Dacast — the video player calls the server for a new token. This feature helps to ensure that security measures such as domain restrictions and geographic restrictions are checked and cross-checked.
In the event that the tokens fail, the video playback stops.
AES Video Encryption
Another way video CMS platforms protect video content is with the use of Advanced Encryption Standard (AES) encryption.
This feature utilizes a special key to scramble the video content. Unless a viewer has the correct access key, they will be unable to watch the video. And, if they attempt to intercept the video stream, they only see a scrambled mess.
Authorized users, on the other hand, access AES-encrypted video using their web browser and a secure HTTPS streaming connection. There is no interruption to their viewing experience and viewers will not notice the unscrambling of the video.
HTTPS Video Delivery
In recent years, website creators have switched from offering the only HTTP live streaming for the delivery of online content to HTTPS.
With this more restrictive, secure delivery method, the communication protocol is encrypted to help make browsing more secure. This extra authentication protects the data being exchanged between the server and the end-user.
In HTTPS video delivery, that means that your video content is delivered in an encrypted manner to help protect it from unauthorized access.
While HTTPS video delivery alone isn’t considered extremely secure, pairing it with another security measure such as AES encryption or password protection can go a long way toward keeping your video content secure and private.
Secure Paywall with Payments Security
For some of your videos, you may want to protect the monetized video content because you will want to charge users for its access.
Whether you offer subscription-based access or pay-per-view content, a secure paywall that offers safe payment processing is essential. You want your viewers to be able to trust that their credit card information isn’t going to get stolen when they use your website.
A secure paywall that utilizes high-end encryption and protection measures increases their confidence in your website and keeps your video monetization efforts protected from prying eyes at the same time.
Protecting your video content, especially if you’re transmitting privileged or proprietary information, is essential to the overall health and smooth operation of your business.
To easily protect your video content without a huge time or money investment, a third-party video CMS such as Dacast’s live streaming platform offers all the features you need without the steep learning curve. Restrict domains, password-protect your content, offer a secure paywall, and more, all backed by exceptional 24/7 customer support and service.
Are you ready to share your videos securely online? Try Dacast free for 30 days without having to give your credit card information, sign a contract, or pay a hefty start-up fee.
Any questions? Let us know by leaving a comment below. We have experience with most kinds of video hosting and streaming platforms, so we can probably help no matter what issues you’re experiencing. For exclusive offers and regular live streaming tips, join our LinkedIn group.