Getting started with live streaming can be an intimidating process. The technology is complex, and there are so many different options to choose from.
However, things are getting simpler. Live streaming technology is getting better and better all the time. People are becoming more used to live internet broadcasts. The technology is being adopted all over the world. Individuals, non-profits, and Fortune 500 corporations are all getting in on live streaming.
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There are a lot of great ways to get started with live streaming. But there are 7 common ways to break in that we see more often—and that seem to be more successful. They are:
1. Sharing Live Events
Broadcasting live lets you reach a global audience. And it helps build buzz on social media and in the comments. We recommend live streaming events such as:
- Meetings, conferences, and training sessions
- Product releases and service updates
- Live music, sports, and other entertainment
- Educational workshops and classes
- Community and religious events
- Interviews and group discussions
- News, political events, and talk shows
2. Video Blogging
One of the simplest ways of getting started with live video is vlogging. It can be as simple as pulling out your phone and sharing what you’re doing at the moment. Today’s technology makes it easy. The average U.S. adult spends more than 5 hours a day watching video. Don’t you want to take advantage of that attention?
3. OTT Broadcasting
Television is moving online. More and more people are cutting the cord. Broadcasters seeking to reach this audience are moving to a new model. It’s called OTT, or Over-The-Top. This is content that’s delivered directly to the viewers, often via dedicated video portals. Are you ready for the future of broadcast?
4. Develop with a Broadcaster API
An API allows you to integrate live video into your own platforms and services. For example, you can code existing broadcast servers to send content to live online video as well. Or, you can code your own app to incorporate streaming content.
5. Conduct Training
Let’s dive a bit better into a few types type of events. First; training. Trainings conducted via live video have major advantages. First, they can reach a global audience. And second, they can be conducted by experts—no matter where they are located.
6. Product or Service Demonstration
Another way to leverage the power of experts is through live product or service demos. This approach allows you to share technical information quickly and easily. Businesses that use this approach—like Apple—have seen amazing results. Outdoor products company Sierra Designs has been using live video for product demos for several years. Their result? They’ve seen revenue gains of 200% – 300% on the day of a live event and the following day. Amazing!
7. Online TV
Check out this statistic: 100 million TVs in the U.S. and Western Europe are now connected to the internet. That’s amazing! Those are the numbers driving cable-cutting worldwide. Live video allows you to reach this audience via Apple TV, Roku, and other devices. It’s a great way to leverage modern technology and reach people on their biggest screens.