Searching for a live audio streaming service for radio?
Since its beginnings at the turn of the 20th century, radio has been a mainstay of entertainment culture. In recent years, the internet age has quickly brought new meaning and opportunities to the radio industry. With more accessible live streaming and media technology, more focused and complex radio programming is more possible than ever before.
One such technological advancement involves improved delivery capabilities for radio. This, in turn, has made niche radio content programming possible. That same technology has greatly increased the scope of radio efforts, enhancing the ability to reach listeners on mobile devices and desktops alike. Today, listeners can choose to access radio content in a wide variety of ways. The impact of these trends? New and diverse opportunities to listen to streaming audio content right from a website or your preferred social network!
In this article, we’ll take a closer look at the case for radio content in the streaming industry. We’ll also review how the DaCast live audio streaming service can help to promote your radio content today!
Making the Case for Radio Content
As the song goes, “video killed the radio star.” If that’s true, then the internet resurrected it. In a world of divided attention, an audio-only source can stand out amidst the inundation of video content the average person experiences on a daily basis. Listening to radio or a podcast from a smartphone during a commute or while exercising is very popular today across multiple demographics. As mentioned above, the advent of mobile devices has also expanded the reach of radio in our everyday lives. This accessibility has motivated engagement and increased audio streaming audiences from around the world.
According to Edison Research, half of all people in the U.S. listen to online radio on a monthly basis, and this figure is still on the rise. That’s a potential audience size of 120 millions listeners! This statistic is up 6% from 2012, and a staggering 28% since 2003. Taken at the weekly level, 33% of all internet users listen to online radio.
What do these figures mean for the live streaming world? In the words of Edison’s VP of Strategy, Tom Webset: “Media consumption is showing signs of being dramatically changed by both technology and by new paradigms. Mobile’s increasing utility as ‘the first screen,’ as well as the rise of alternative content forms, such as podcasts and ‘bingeable’ content from on-demand video services is subverting the myth that our attention spans are shorter.”
Takeaway: if you’ve considered getting on the streaming radio bandwagon with your own content, there’s never been a better time!
Uses for Radio & Audio Streaming
Have you considered venturing into the online radio market? Wondered about how to do online audio broadcasting successfully? We’ve got you covered! What follows below is a check list of important features to look for in a live audio streaming service.
*Note: the DaCast live audio streaming service includes all of these features (and more)
- Broadcast live radio programming
- Embed on a website
- Stream playlists of music and podcasts
- Create a backlog of on-demand radio programs on the same platform
- Manage several radio stations through the same account with multi-channel support
- Extend your reach beyond local markets to other audiences without geographic limitations
- Host radio shows directly from your Facebook or Twitter page
- Receive detailed analytics to understand audience size and demographics
Furthermore, DaCast (among other service providers) streams its content via live streaming CDNs (content delivery networks). These CDNs have global reach, which extends to your broadcasting as well. With a top-tier CDN, like the Akamai CDN we use at DaCast, you can target listeners all over the globe. Among other benefits, a good CDN allows you to greatly increase potential audience sizes with very little effort on your end!
Mobile Streaming over DaCast
The DaCast streaming service offers an integrated solution for broadcasting. When you stream over DaCast, we automatically convert your live content into an HTML5-friendly format. This conversion enables playback for your viewers on a range of mobile devices. These devices include everything from the popular iPad to various versions of Android and more.
Embedding Radio Channels over DaCast
DaCast supports embedding your video and audio content directly to your own website. Our broadcasters can do so from an unbranded player, which means that the DaCast logo does not display on your content. You have several options as to how you want to embed and share your content. With DaCast, all of these options are customizeable to your style and needs. (This is not the case with all other streaming platforms, so make sure to research this aspect when comparing providers.)
The most common embed option is by adding the content directly to your own website. To do so from your DaCast account, select the radio channel you want to embed. Click it and go to PUBLISH SETTINGS in the tabs.
Additional embed options are also available to our broadcasters. These include the ability to share your radio and audio programming on social networks. Using a URL-like code, you can let listeners tune in from your Facebook wall. This gives listeners the ability to “like” and share your content. With this range of embed options, DaCast can help you take your content viral, and increase your listener base as well.
Broadcasters can also post the same URL-like code to their Twitter accounts. To do so, simply add the code to a Tweet. Now, whenever you are in a view that would support showing images, the player will appear. For example, when looking at a Twitter profile or an isolated view of the tweet, the player appears. It will not appear in news feeds or other locations in which images would normally not display.
We hope this article has introduced you to the many potential applications of a live audio streaming service for radio broadcasting. If DaCast sounds like a platform you’d like to try, click the button below to sign up for our 30-day free trial (no credit card required) below. That way, you can test out all of our great features before making a commitment, and we can answer any questions you may have during the process.
Still have questions or comments about our live audio streaming service before giving DaCast a try? Let us know in the comment section below, and we will get back to you. For regular tips on live streaming and exclusive offers, we also invite you to join our LinkedIn group.
Thanks for reading, and good luck choosing the right live audio streaming service for your radio broadcasts!
By Elise Furon.