Category Archives: The video experts blog

Best 6 Live Streaming Chat Tools for Broadcasting in 2024

The Top 6 Live Streaming Chat Tools for Broadcasting Image

With virtual events becoming more popular and necessary for the modern working environment, live streaming chat tools are increasingly ubiquitous. Broadcasters, event organizers and organizations of all kinds need fresh, innovative ways to engage their audience. Website chat tools and live chat offer the perfect solution. Integrating services that support chat tools and features for […]

The 8 Best Tactics to Promote Your Live Streams With Video

Best Tactics to Promote Your Live Streams Image

Since the pandemic, live streaming has seen unprecedented growth. Through social media platforms including Facebook Live, YouTube channel, and others, companies and more have successfully pivoted to offer their customers live streams in the form of live events. This has created a new audience who have become accustomed to streams like live video, product promotion, entertainment, […]

OTT Streaming – What Every Broadcaster Must Know in 2024

ott broadcasting

Over-the-top (OTT) technology is shifting the way broadcasters distribute content. By bypassing the constraints of traditional media networks, OTT platforms offer better access to the content audiences want and allow them to access it at their leisure. What is OTT streaming? It is all about providing viewers with the specific content they want. OTT streaming […]

The Pros and Cons of Using MKV vs. MP4 for Video Streaming

The Pros and Cons of Using MKV vs. MP4 for Video Streaming Image

Technology is constantly evolving, and the quality of technology you possess can make or break your content’s success. When it comes to video streaming formats, you have two major choices today: MKV or MP4. But which one to choose? Streamers, broadcasters and professionals often have a hard time choosing which format works best for them. […]

AVOD: The Definitive Guide to Ad-Based Video on Demand

AVOD The Definitive Guide to Ad-Based Video on Demand Image

Video content plays many roles in the professional world. Some businesses and organizations use videos for sales and marketing, and others use it to host remote events or training sessions. Since trends in online video streaming are on the rise, many businesses and professional content creators are monetizing on-demand videos using revenue models like AVOD […]