Video content is slowly establishing itself as an essential part of marketing. It doesn’t matter if you’re a small creator or a well-established brand name; audiences want to experience your content through video or, even better, live streams. This means modern businesses must look into professional video hosting. Fortunately, the right video streaming cloud service […]
Category Archives: The video experts blog
Creators, businesses, and organizations use live broadcasting to engage their audiences in real-time. Achieving high-quality, seamless live streaming requires a robust suite of tools, including encoders, live switchers, simulcasting tools, and more. Among these, HLS streaming software plays a major role in ensuring the smooth delivery of content through HTTP Live Streaming (HLS) technology. As […]
Television and radio have been slowly dying out, and streaming over the internet has taken their place. Although consumers are cutting the cord on their connected TV cable and are abandoning traditional radio, there is still a demand for linear broadcasting. OTT broadcasting is giving people access to the style of streaming that they are […]
Video has become the dominant form of content on the internet. The latest statistics show that 82.5% of all internet content is video, while the average user spends 88% more time on websites that have videos. Given this, businesses, organizations, and creators are increasingly using video to engage audiences, enhance their brands, and drive exposure. […]
The quality of online video streaming plays a massive role in the viewer experience. When streaming quality is compromised, OTT (Over-The-Top) platforms face potential revenue losses of up to 25%. To address this, cloud video encoding and cloud transcoding have emerged as critical processes for broadcasters aiming to deliver high-quality streams efficiently. Cloud transcoding, in […]