In the video streaming industry, video monetization is an important tool. There are three main monetization methods but due to the increasing use of ad-blockers, revenue from ad-based monetization is taking a hit. A server-side ad insertion is a tool that professional broadcasters use to work around ad-blockers to keep their ad-revenue at its maximum […]
Category Archives: The video experts blog
As online content attracts bigger and bigger audiences, it’s becoming clear that not only is the future of entertainment online, but video streaming is also a very lucrative source of revenue. In 2023, the global video streaming market had a value of $555.89 billion. That number will reach $610.59 billion by 2032. It’s no wonder […]
Nobody wants slow, stuttering, lagging video streaming – especially in this day and age. On the contrary, everyone wants a fast, smooth, and perfectly synced video streaming experience. The difference between having constant buffering issues and buttery smooth video streaming comes down to one word: latency. Online video streaming, whether it be live streaming, OTT […]
There are roughly 466 million deaf or hard-of-hearing people in the world today. These people often require closed captions to understand what is taking place in videos. In many places, accommodating these viewers with captions is a legal requirement. However, many brands are becoming more inclusive and courteous by making their content accessible to a […]
Free Ad-Supported Streaming TV (FAST) is the fastest-growing segment in the OTT landscape, and its momentum shows no signs of slowing. As of May 2024, the number of linear channels available through major FAST channel platforms had surged to 1,943. This is a clear indicator of their increasing popularity among viewers and advertisers alike. With […]