Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]
Category Archives: The video experts blog
Live-streaming video content is becoming more prominent in the professional world. Businesses are incorporating videos for sales, marketing, training, and more. People with little to no broadcasting experience are diving headfirst into the world of online video, not realizing how technologically complex this topic is. That’s why we’ve made it our mission to break down […]
The internet has proven to be a blessing for ministries, and it no longer limits them to local reach when seeking new members. Instead, many are turning to expand their outreach, making live-streaming church services a cornerstone of outreach and engagement for many congregations. If your church wishes to begin a live-streaming program, investing in […]
Do you know how to change RTMP to HLS for live video streaming? RTMP and HTTP live streaming HLS are two streaming protocols that help transport live streams between the recording equipment, the encoders, and the RTMP streaming platform. With the right video streaming host, you can automatically convert a single RTMP feed from your […]
As churches prepare for the holidays, the holiday season presents an opportunity to innovate with hybrid and virtual Christmas programs. By leveraging live streaming, churches can expand their reach, making it easier for members, both local and distant, to celebrate the season’s joy and significance. This post explores creative and meaningful Christmas program ideas for […]