Over the past several years, the internet has become more accessible and online paywalls more secure. Combined with consumers’ appetite for convenience, this has propelled eCommerce—and now its next growth engine: live commerce. In 2025, analysts project global live-commerce GMV to reach approximately USD 169 billion, with Asia (especially China) leading the charge and the […]
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The video streaming industry has evolved dramatically over the past decade. Once a niche space for creative communities, it now reaches hundreds of millions of viewers worldwide—surpassing 29.7 billion watch hours in Q1 2025 alone. Valued at over $108 billion, the market continues to expand, but its foundations are shifting. Following a wave of acquisitions […]
In 2026, video-on-demand (VOD) platforms remain indispensable tools for businesses and content creators – profoundly shaping how global audiences consume media. These platforms offer incredible flexibility, enabling users to tap into vast, on-demand video libraries tailored to their interests and schedules. For businesses, a premium VOD platform provides a channel for engaging customers with high-quality […]
We are in the midst of a broadcasting revolution where sports consumption is rapidly shifting from traditional TV to OTT platforms. The global sports OTT market is projected to reach $37.7 billion in 2025 and nearly double to $68.3 billion by 2030, growing at a strong 12.6% CAGR. In the U.S., 118 million viewers are […]
Are you looking for a proven tactic to expand your audience reach and engage viewers in real-time? Do you want to deliver content that has value? Going live is the ultimate choice for businesses, content creators, and brands to boost their online presence. Major platforms like YouTube Live and Facebook Live offer streaming capabilities that […]