In 2025, the way we create and consume content has shifted dramatically. On-demand access, hybrid events, and AI-powered automation are now the norm, not the exception. Whether you’re hosting virtual conferences, streaming live sports, or engaging niche audiences in real time, the ability to record and repurpose your live streams is vital. With platforms like […]
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Brands and organizations are getting increasingly creative with how they connect with their audiences. As the lines blur between live video podcasting and traditional broadcasts, two approaches stand out: live streaming and podcasting. Both offer unique opportunities for lifelike interactions and deeper audience connections. However, understanding the difference between podcasting and live streaming is crucial […]
Video content has become a cornerstone of growth for organizations across virtually every industry. Research shows that video content will account for 82% of all consumer internet traffic by 2025. Furthermore, 85% of marketers credit video as an effective online marketing tool. It’s no surprise, then, that businesses are increasingly turning to live streaming as […]
There is no doubt that live streaming is one of the most popular ways to consume content, and audiences are just getting bigger. In fact, live streaming viewership was 128% higher in 2024 than in 2019, and the global market is worth almost $100 billion. But streaming is not just for independent creators. Many businesses […]
Video viewership has been exploding over the past few years. Moreover, the multitude of devices being used to stream is also growing rapidly. That means it’s more complicated than ever to offer a seamless user experience. Since a video player is the most tangible part of the video streaming process, it only makes sense to […]