The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]
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Thanks to the internet, the modern media industry is exploding. People are watching more videos than ever before. Traditional broadcast TV is declining. And smartphones, connected TV, and browser-based viewing are booming. To serve this need, businesses are increasingly investing in online video. And to deliver that video, OTT businesses need rock-solid enterprise video content […]
Content streaming services and online video content live streaming continue to grow. As more people have streaming access and live stream their favourite content, businesses are looking for ways to increase their leverage. One method of doing this is by developing their own over-the-top (OTT) platform. With OTT platforms, they can distribute and monetize their […]
Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]
What is Transcoding? Transcoding is essentially any process that’s undertaken to convert a file into a different format. Your videos must be transcoded correctly if they’re to be accessible to a wide range of users. Transcoding takes account of user differences to deliver a consistent viewing experience across the board. If your videos are transcoded […]