Around 83% of viewers prefer watching videos without sound, and this is especially true for mobile viewers (92%). So, how do you make your videos more accessible to this silent majority? With video transcription software. These tools bring you one step closer to descriptive closed captioning on your videos, but that’s not their only use […]
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Broadcasting has been around for a long time as one of the key ways of transmitting information to the masses. It is commonly used in radio and traditional television, and with broadcasting, it is possible to send the same message to the homes of many recipients. On the other hand, multicasting is a new wave […]
Over-the-top (OTT) platforms are becoming a bigger part of the media space. They are crucial in conserving bandwidth and enabling the changes in traditional media by distributing content directly to viewers. There has been a noticeable growth of OTT platforms in recent times. The main proof is the fact that, since 2010, the pay TV […]
Choosing the right video hosting service for your business can be overwhelming, with countless platforms promising to deliver the best features and support. However, free hosting platforms often come with significant limitations, such as restricted content rights, limited monetization options, and inadequate branding control. Private video hosting services offer a better solution, empowering broadcasters with […]
Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]