Live-streaming video content today is essential for growth. Brands and businesses everywhere are connecting with their target audiences and providing more value through live-streaming video. Live streaming video content is part and parcel of a great marketing strategy. It enables anyone from anywhere to connect with brands and allows them to build a large audience. […]
Search Results for: video transcoding
Whenever you watch a video over the internet, you enjoy the fruits of video streaming technology. It is how videos are streamed over the internet, live, in real-time, as they are being recorded. Live streaming technology is the internet’s response to live television broadcasts, with the most popular being news shows and sports. However, this […]
One of the central elements for live streaming is efficient live streaming encoding software (or hardware). This tool is responsible for transcoding video from one format to another. It also allows you to capture video content from a previously selected source such as a webcam, camera, or phone. You can then send this content to […]
Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue. With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]
Businesses are using video content for all sorts of purposes in business. In fact, 80% of marketing professionals say that video content is becoming more important in this arena. It is used for sales, marketing, training, virtual event hosting, and more. Broadcasters use video hosting to store and deliver their content. Naturally, this comes with […]