Video technology in 2025 is moving faster than ever, driven by AI-assisted encoding, low latency formats, and next-generation codecs like AV1 and VVC. Today, online video accounts for more than 82% of global internet traffic, with audiences expecting flawless playback on any device. At the center of this evolution is video encoding, a process that […]
Author Archives: Jon Whitehead
Streaming at a professional level may be more accessible than ever, but behind every smooth broadcast is the video bandwidth that’s easy to overlook. As we move through 2025, intelligent bandwidth management is a must, not just to keep streams running, but to optimize quality, cost, and scale across an increasingly complex streaming environment. Today’s […]
Search is going through a major shift. SEO used to mean optimizing for keywords and trying to rank on Google’s results pages. Now, with AI tools like Google’s SGE and ChatGPT, search is starting to look more like a conversation than a list of links. Where once marketers fought for blue links on Google, we’re […]
Video codecs and compression standards are the backbone of modern streaming, enabling smooth playback of pre-recorded content across a wide range of devices and networks. With numerous codecs available, choosing the right one can significantly impact video quality, streaming efficiency, and compatibility. The H.264 codec, also known as Advanced Video Coding (AVC), remains one of […]
Each year, more enterprises are migrating their digital infrastructure to the cloud, and video is no exception. As video content becomes increasingly vital for communication, engagement, and monetization, shifting video hosting and streaming to the cloud is a strategic move. With demand for high-quality, on-demand, and live video content at an all-time high, broadcasters are […]