Live video is now the go-to format for getting attention. It delivers immediacy and connection in a way static posts rarely do, and it seems like most teams have taken notice, with about 89% of businesses now using video as part of their marketing mix. At the same time, the market itself is growing fast […]
Author Archives: Jon Whitehead
Live video streaming continues to prove a popular medium for watching online content. Millions of viewers prefer the immediacy of live video, making it the premier method to experience events and connect with creators in real-time. A recent study found that live streaming accounts for 23% of global viewing time, and it’s expected to produce […]
Pay-per-view, or transactional video on demand, is an effective way to broadcast and monetize your content. With pay-per-view (PPV), your viewers get the option to sample your content without commitment. This alone is a powerful and enticing method to gain new viewers. In 2025, PPV is surging in popularity as creators seek more control over […]
By the end of 2025, global 5G subscriptions are expected to reach about 2.9 billion, accounting for roughly one-third of all mobile subscriptions, significantly transforming live video over 5G. What truly sets 5G apart for live streaming is its enhanced uplink capacity, ultra-low latency, and edge computing capabilities, enabling seamless, real-time broadcasts like never before. Leading […]
Live streaming’s popularity has steadily risen, especially after the covid-19 pandemic. On the other hand, viewers’ expectations regarding high-quality content and an excellent viewing experience have also been linear as more and more viewing choices have become readily available. One primary factor that can make or break your audience’s experience is the quality of your […]