OTT (full form: over-the-top) streaming is no longer just an alternative to traditional television – it’s the foundation of how video content is delivered, monetized, and experienced across the globe. From live sports and virtual events to corporate training, online education, and subscription-based entertainment, OTT platforms now power how audiences watch content across web, mobile, […]
Author Archives: Jon Whitehead
As screen resolutions and sizes evolve, so do aspect ratios. If 4:3 was once the norm, that’s no longer the case. In 2026, the dominant ratio for wider screens is 16:9, pushing the 4:3 aspect ratio into the past and making it old-fashioned. Besides 16:9, the vertical 9:16 ratio has entered the spotlight, conquering mobile […]
Live video is now the go-to format for getting attention. It delivers immediacy and connection in a way static posts rarely do, and it seems like most teams have taken notice, with about 89% of businesses now using video as part of their marketing mix. At the same time, the market itself is growing fast […]
Live video streaming continues to prove a popular medium for watching online content. Millions of viewers prefer the immediacy of live video, making it the premier method to experience events and connect with creators in real-time. A recent study found that live streaming accounts for 23% of global viewing time, and it’s expected to produce […]
Entertainment is moving forward from scripted television and endless commercials. Audiences want to watch real people with bigger-than-life personalities. Live streamers give them what they want. Recent numbers show live streaming now accounts for a 23% of total viewing time globally, the market is estimated to grow to over $3 billion by 2027. With such […]