Over the past several years, the internet has become more accessible and online paywalls more secure. Combined with consumers’ appetite for convenience, this has propelled eCommerce—and now its next growth engine: live commerce. In 2025, analysts project global live-commerce GMV to reach approximately USD 169 billion, with Asia (especially China) leading the charge and the […]
Author Archives: Jon Whitehead
In 2025, many broadcasters rely on free and social platforms like YouTube, Facebook, TikTok, and Twitch as their primary home for live and on-demand content. They offer massive reach and zero upfront cost – but also opaque rules, aggressive AI moderation, and ranking systems you don’t control. Your stream might be technically “live,” yet quietly […]
As screen resolution rises in definition and competition in the online content creation space gets fiercer, broadcasters must place a greater emphasis on quality of experience (QoE). Audiences always want their video content to be better, faster, and clearer. Fortunately, video streaming technologies are continually improving to meet the growing demand. In fact, a recent […]
Live streaming in 2025 is more competitive than ever, and something as simple as your live video file format can make or break your event. The format you choose will not just decide whether your video plays, but it will directly impact the streaming performance, viewer experience, and ultimately, the return on investment you get […]
Do you want to watch a sports match, an online auction, or a Q&A where your video freezes or the reactions arrive after the moment has already passed? Exactly! That’s why in 2025, one of the biggest challenges for broadcasters is keeping latency low and streams reliable, even when the internet connection isn’t. The protocol […]