Live video is now the go-to format for getting attention. It delivers immediacy and connection in a way static posts rarely do, and it seems like most teams have taken notice, with about 89% of businesses now using video as part of their marketing mix. At the same time, the market itself is growing fast […]
Author Archives: Jon Whitehead
Pay-per-view, or transactional video on demand, is an effective way to broadcast and monetize your content. With pay-per-view (PPV), your viewers get the option to sample your content without commitment. This alone is a powerful and enticing method to gain new viewers. In 2025, PPV is surging in popularity as creators seek more control over […]
By the end of 2025, global 5G subscriptions are expected to reach about 2.9 billion, accounting for roughly one-third of all mobile subscriptions, significantly transforming live video over 5G. What truly sets 5G apart for live streaming is its enhanced uplink capacity, ultra-low latency, and edge computing capabilities, enabling seamless, real-time broadcasts like never before. Leading […]
Live streaming’s popularity has steadily risen, especially after the covid-19 pandemic. On the other hand, viewers’ expectations regarding high-quality content and an excellent viewing experience have also been linear as more and more viewing choices have become readily available. One primary factor that can make or break your audience’s experience is the quality of your […]
Artificial Intelligence is reshaping how video content is delivered, consumed, and managed—especially in enterprise environments where quality, scale, and security are critical. What once required large technical teams and complex infrastructure can now be automated, optimized, and intelligently adapted in real time. From improving video quality and bandwidth efficiency to protecting content and personalizing the […]