Video monetization platforms continue to create a variety of new business opportunities as skyrocketing growth has normalized into the widespread adoption of live streaming video in every format on every device. Streaming research shows that digital video ad spend is projected to reach $72 billion in 2025, a 14 % increase over 2024, and will […]
Author Archives: Jon Whitehead
Over the past several years, the internet has become more accessible and online paywalls more secure. Combined with consumers’ appetite for convenience, this has propelled eCommerce—and now its next growth engine: live commerce. In 2025, analysts project global live-commerce GMV to reach approximately USD 169 billion, with Asia (especially China) leading the charge and the […]
In 2025, many broadcasters rely on free and social platforms like YouTube, Facebook, TikTok, and Twitch as their primary home for live and on-demand content. They offer massive reach and zero upfront cost – but also opaque rules, aggressive AI moderation, and ranking systems you don’t control. Your stream might be technically “live,” yet quietly […]
As screen resolution rises in definition and competition in the online content creation space gets fiercer, broadcasters must place a greater emphasis on quality of experience (QoE). Audiences always want their video content to be better, faster, and clearer. Fortunately, video streaming technologies are continually improving to meet the growing demand. In fact, a recent […]
Live streaming in 2025 is more competitive than ever, and something as simple as your live video file format can make or break your event. The format you choose will not just decide whether your video plays, but it will directly impact the streaming performance, viewer experience, and ultimately, the return on investment you get […]