In an era where video accounts for over 80% of all internet traffic, video codecs are the silent engines powering everything from Netflix to video calls. The surge in streaming forced all major streaming platforms to agree on limiting their video content to 480p to preserve internet bandwidth for other essential services. The downgrade in […]
Author Archives: Jon Whitehead
When it comes to live streaming, there are many moving parts. Broadcasters need a workflow for filming the live event, encoding or transcoding the files, delivering the video to users, and allowing playback by viewers. While a modern live streaming platform makes it simple to get started, issues can still pop up, and that’s why […]
If you stream video online, chances are you’re using an H.264 streaming encoder, whether you know it or not. In 2025, H.264 remains the most widely supported video codec for live and on-demand streaming. It delivers a solid balance of high video quality and low bandwidth use, making it ideal for everything from 4K live […]
In 2025, OTT video monetization is a key part of how media businesses grow and reach their audiences. The global OTT market is expected to surpass $450 billion, with viewer habits shifting toward flexible, personalized, and often ad-supported streaming experiences. This rapid growth has created new challenges—and opportunities—for content owners trying to choose the best […]
With the business world becoming increasingly digital, video content is more essential than ever. It is used for connecting with customers, training employees, and sharing critical information. However, as high-definition, 4K, and even 8K videos become the norm, the technology needed to deliver this content must continue to evolve. Enter the HEVC codec (High-Efficiency Video […]