One of the most engaging ways for any business or company to reach its target audience is with live streaming. With professional live streaming software or platform, companies can produce a high-quality live event and increase viewership and brand recognition. Increasing live stream engagement needs more than a rough plan—it requires strategy. With the right […]
Author Archives: Jon Whitehead
In 2026, video is a default way people learn, buy, and communicate online. Multiple industry roundups report that over 90% of internet users watch online video weekly, which matches what most broadcasters see in practice: if your stream doesn’t start fast and play smoothly, viewers leave. That’s where streaming protocols matter. A streaming protocol (sometimes […]
Choosing a secure video platform is essential for protecting your content. Secure video sharing ensures that only authorized viewers can access your videos, aiding your privacy and sensitive or proprietary information. Password-protected video hosting is a great way to add an extra layer of security, giving you control over who sees your content. Furthermore, using […]
In 2026, sports streaming isn’t a “nice-to-have”—it’s where audiences increasingly choose to watch, especially as rights get fragmented across apps and bundles. Recent surveys show streaming is now a mainstream way fans watch live games in the U.S., and many fans report frustration with how expensive and complicated it’s become to follow their teams across […]
When it comes to consuming media and entertainment, the people have spoken: cable television is out, and over-the-top content is in. The number of people who used OTT services worldwide reached approximately 5.27 billion in 2025, future projections show this figure continuing to grow rapidly. Audiences want to stream their content and subscribe to streaming platforms […]