Live video SEO is no longer optional—it’s essential for marketers who want their content to show up in AI-powered search results in 2025. As search shifts toward real-time answers and personalized feeds, platforms like Google’s Search Generative Experience (SGE) and TikTok are becoming discovery engines for live and short-form video. To stay visible, marketers must […]
Category Archives: The video experts blog
TikTok Live has quickly grown into more than just a place for casual content. In 2025, it’s a powerful tool for creators, educators, brands, and event organizers to engage audiences in real time, grow their communities, and generate revenue. With nearly 1 billion active users, TikTok is now a major player in the live streaming […]
Live streaming technology has evolved at a breakneck pace, with ultra-low latency protocols like WebRTC and adaptive delivery formats like HLS dominating the conversation. Yet, despite all the innovation, one protocol has remained a workhorse for professional broadcasters: RTMP (Real-Time Messaging Protocol). If you’re streaming live content in 2025, chances are you’re still relying on […]
The power of live streaming grows every day thanks to the millions of viewers who tune into live channels to watch events, TV, and sports in real time. From influencers to major broadcasters, the demand for real-time content has transformed how organizations communicate with their audiences. A major trend in this space is 24/7 live […]
For most broadcasters, delivering a high-quality, buffer-free viewing experience is at the top of the priority list. The growth projections for the live streaming market are expected to grow exponentially, meaning broadcasters must adopt efficient streaming solutions to stay competitive. This is where adaptive bitrate streaming (ABR) comes into play. Today’s audiences expect seamless playback, […]