Category Archives: The video experts blog

Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue.  With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]

TikTok has become a household name worldwide. The popular social media platform enables users and organizations to create engaging content and live videos, increase audience engagement, earn money and more. TikTok is so popular that as of the beginning of 2024, there are 900.7 million active users worldwide. Other platforms such as Netflix, YouTube and […]

Video codecs and compression standards are important parts of streaming pre-recorded content online. While there are a wide variety of possible codecs that can be used, it’s essential to find one that offers better image quality or a lower compressed bitrate for better streaming results. Thanks to the H.264 codec, you can have both of […]

Thanks to SDK technology, anyone can build an app that delivers live video streams. Furthermore, this technology enables users to live stream securely to Roku, mobile apps and any other device. The Dacast platform offers a video streaming SDK to its users and delivers live streams using HLS, the dominant streaming video protocol. The HLS […]

Live video streaming continues to prove a popular medium for watching online content. A recent study found that live streaming accounts for 23% of global viewing time and it’s expected to have a revenue of $184.27 billion by 2027. Millions of viewers simply prefer to stream live video, getting in on the action in real-time. […]