Live video is now the go-to format for getting attention. It delivers immediacy and connection in a way static posts rarely do, and it seems like most teams have taken notice, with about 89% of businesses now using video as part of their marketing mix. At the same time, the market itself is growing fast […]
Category Archives: The video experts blog
When it comes to live video streaming for professional use, there is so much to know. However, since a top professional-grade live streaming platform is a powerful broadcasting tool that solution providers update regularly, it isn’t easy to find reviews and comparisons that include all the information you need. Also, considering the sheer number of […]
In 2026, the way we create and consume content has shifted dramatically. On-demand access, hybrid events, and AI-powered automation are now the norm, not the exception. Whether you’re hosting virtual conferences, streaming live sports, or engaging niche audiences in real time, the ability to record and repurpose your live streams is vital. With platforms like […]
Pay-per-view, or transactional video on demand, is an effective way to broadcast and monetize your content. With pay-per-view (PPV), your viewers get the option to sample your content without commitment. This alone is a powerful and enticing method to gain new viewers. In 2025, PPV is surging in popularity as creators seek more control over […]
By the end of 2025, global 5G subscriptions are expected to reach about 2.9 billion, accounting for roughly one-third of all mobile subscriptions, significantly transforming live video over 5G. What truly sets 5G apart for live streaming is its enhanced uplink capacity, ultra-low latency, and edge computing capabilities, enabling seamless, real-time broadcasts like never before. Leading […]