Video monetization is skyrocketing growth for broadcasters and online brands. Streaming research shows that video ads grew by 46% last year, with live content doubling its market share. Not to mention that online viewership is up by 72%. The future of video monetization is looking even more promising in the new year as we approach […]
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The way we consume entertainment content, particularly video, has changed drastically over the last decade. The number of people turning to the internet for news, entertainment, education, and more has skyrocketed. The online streaming market is powered by Over-the-top (OTT) video technology. The OTT video services market is consistently rising, predicted to be worth $247 […]
Video-on-demand is the new Cable TV – but better. Many businesses are monetizing their libraries of on-demand video content, from educational courses to fitness training videos and internal resources for new employees. As a whole, the video-on-demand market is blooming. In 2022, the market is expected to bring nearly $95 billion worldwide. And the space […]
Who would have thought kids would be glad to return to school one day? That’s just one of the many unpredictable changes that came with the covid 19 pandemic and shutdowns. The new normal seems to be settling in now that we’re almost done with 2022, from adopting better hand hygiene practices to normalizing work-from-home. […]
In this tutorial, we’ll look at how to live stream with pre-recorded video as a part of your broadcast. Pre-recorded videos can be a great way to add multimedia to your live video streaming broadcast. Some use cases for videos in your broadcast are introduction videos, ad reels, sponsored content, guest bios and intros, training […]
Creating live streams and video content of any form has two primary sides. The first is your content, and the second is all the hardware and software that makes broadcasting your message possible. Many technologies and innovations strive to make the latter easier for broadcasters around the globe. Today, we’ll discuss IP cameras and RTMP […]
People are accustomed to paying for quality video content through subscriptions, pay-per-view access, or watching commercials on their favorite content. It’s estimated that over-the-top (OTT) revenue, which reverses to revenue earned for video content outside of traditional television or movie setup, will reach $210 billion by 2026. One of the most popular ways of monetizing […]
The live video streaming market has grown consistently over the past few years, creating business opportunities for broadcasters in many industries. Although many have the broadcasting down in terms of equipment configuration and cinematic effects, some still need help with monetization. Access to monetization tools is readily available, but figuring out which monetization methods […]
During the pandemic, Zoom usage increased significantly as more people worked and attended school from home. People needed a way to connect face-to-face without being in the same space. Zoom, a video communication platform, became a lifeline for many businesses and schools. However, many users who used Zoom for live streaming meetings soon learned that […]
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