Ever wondered what it is about telethons that made (and still make!) hoards of people call a random hotline and donate their hard-earned money for a cause? Why can’t the non-profits just send flyers or advertise on social media? It happens to be the same reason content creators prefer to live stream these days instead […]
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Broadcasting live streaming video requires various tools. There are several types of streaming software, including encoders, live switchers, simulcasting tools, and more. Each of these tools plays an important role in enhancing the live streaming experience. In particular, HTTP live HLS streaming software is used with live streams delivered with HLS technology. This post will […]
Remember Vimeo? The video-sharing platform launched in 2004 and emerged as a competitor to the famous site “Collegehumor.” Vimeo was one of the earliest platforms for video makers and content creators. The platform that preceded YouTube was considered an industry leader in small-scale online streaming. But one thing we learned from the fall of Nokia […]
For many B2C broadcasters, just about any software encoder will suffice. However, as a professional broadcaster, it’s important to consider updating to an encoder that supports RTMP streaming. RTMP stands for “real-time messaging protocol” and is a standard that makes high-quality live streaming possible. In this article, we’ll get into the technical details of RTMP […]
Looking for streaming solutions to add subtitles or closed captions to your video project? You’ve come to the right place! This article will cover how to do closed captioning for web videos. Closed Captions (often abbreviated “CC”) can convey text information during a video. For example, captions include text and dialogue. Moreover, they can also […]
Nearly 44% of people watch less live TV because they are instead watching live streams online. And over 80% of audiences prefer to watch a live video over reading a blog. So, to connect with a modern audience, you must broadcast live. Thankfully for broadcasters in the streaming business, the live streaming industry has evolved […]
As live video streaming becomes more prevalent in our day-to-day lives, many businesses are experimenting with broadcasting. For those new to live streaming, this involves learning to deal with the many technicalities involved in streaming live video. Some of them are calibrating live streaming settings according to optimal video bitrates and managing stream quality, sound […]
Over the last decade, live streaming has become easier to achieve, largely due to advances in streaming software. Streaming software allows anyone from a newbie to an advanced broadcaster to easily create live streams. The global enterprise video market should reach $25.6 billion by 2025. If you do the math, that’s an annual growth rate […]
Ask yourself: would you prefer to watch a video of Gordan Ramsey cooking a steak or read about it? You’d want to watch the magic happen on video. And you’re not the only one; your audience probably has the same approach to content consumption. Live videos are becoming an essential part of a broader content […]