Streaming on-demand has evolved over the past few years. In fact, every area of home entertainment spending has declined except for online video. For example, advertising on OTT content distributed via smart TVs alone is expected to hit $20.1 billion this year. Many businesses are finding value in creating video on demand (VOD) platforms for […]
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When you publish a video online, whether live streamed or recorded, you want people to see it. With that goal in mind, this post offers six key strategies for increasing your video views–for both live broadcasts and video-on-demand (VOD). In 2018, Ericsson ConsumerLab’s report found that the average person in the U.S. watches four […]
“Dacast se présente comme la première plateforme web de « streaming » vidéo entièrement intégrée et self service. Simple est performante elle permet de mettre en ligne du contenu video a de les monétiser de façon intuitive.” Translation: Dacast introduces itself as the first web video streaming platform that is fully integrated and self-service. […]
The balance of power in television has tipped. This past May, U.S. viewers spent 44.8% of their TV time on streaming platforms, nudging past the combined total of cable and broadcast for the first time. And it wasn’t a one-month blip – through July and August 2025, streaming’s share held steady at about 46-47%, making […]
Entertainment is moving forward from scripted television and endless commercials. Audiences want to watch real people with bigger-than-life personalities. Live streamers give them what they want. Recent numbers show live streaming now accounts for a 23% of total viewing time globally, the market is estimated to grow to over $3 billion by 2027. With such […]