Thanks to the internet, the modern media industry is exploding. People are watching more videos than ever before. Traditional broadcast TV is declining. And smartphones, connected TV, and browser-based viewing are booming. To serve this need, businesses are increasingly investing in online video. And to deliver that video, OTT businesses need rock-solid enterprise video content […]
Search Results for: Video Analytics
Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies. Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections. In this post, we’re going to discuss […]
Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]
Online video content has a whopping 92% audience reach around the globe. That includes everything from music videos to tutorials to marketing content. Part of the reason we’re so attracted to video content is because of its story-telling element. Historically, storytelling has been our preferred means of communication. It’s always been a binding force for us, […]
If you’ve considered starting a video streaming business, you’re already ahead of the curve. Today, the video streaming industry is booming more than ever. With the global average for video content consumption sitting at 17 hours per week, video streaming is a great business investment. Furthermore, according to Statistica, the market volume of the video streaming […]