Zoom became an essential tool at the onset of the pandemic, enabling businesses, schools, and organizations worldwide to stay connected even when in-person interactions were limited. During that time, Zoom experienced unprecedented growth as millions turned to its platform for remote work, education, and socialization. However, Zoom’s success goes beyond the pandemic era; it has […]
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The demand for entertainment is steadily increasing year by year, yet over 80 million US households are on track to cut the cord by 2026 and say goodbye to cable for good. So, if they’re not watching TV, how are people getting their fill of content? They are turning to the Internet and using OTT […]
The consumption of traditional television has been on a decline in the last decade, and the ratings speak volumes about that. It is increasingly being replaced by Internet content, such as YouTube and various online streaming services and OTT platforms. OTT full form allows viewers to directly influence the content they consume, depending on their […]
Live camera streaming has become a cornerstone of modern content creation, connecting audiences and broadcasters in real-time like never before. Capturing live events, hosting interactive sessions, and showcasing behind-the-scenes moments offers an unparalleled level of authenticity and engagement. Over half of marketers now use live streaming as their go-to strategy, making it one of the […]
Over-the-top (OTT) platforms are becoming a bigger part of the media space. They are crucial in conserving bandwidth and enabling the changes in traditional media by distributing content directly to viewers. There has been a noticeable growth of OTT platforms in recent times. The main proof is the fact that, since 2010, the pay TV […]