Search Results for: live streaming

The Complete Guide to Understanding Video Aspect Ratios

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As screen resolutions and sizes evolve, so do aspect ratios. If 4:3 was once the norm, that’s no longer the case. In 2025, the dominant ratio for wider screens is 16:9, pushing the 4:3 aspect ratio into the past and making it old-fashioned. Besides 16:9, the vertical 9:16 ratio has entered the spotlight, conquering mobile […]

Video.js & HTML5 Video Players: Everything You Need to Know

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Video viewership has been exploding over the past few years. Moreover, the multitude of devices being used to stream is also growing rapidly. That means it’s more complicated than ever to offer a seamless user experience. Since a video player is the most tangible part of the video streaming process, it only makes sense to […]

How to Create an Effective Video Content Strategy for Your Brand

How to Create an Effective Video Content Strategy for Your Brand Image

Video content remains one of the most effective ways for brands to engage audiences, and in 2025, its role has only grown. Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts dominate viewer attention, while interactive and shoppable content allows brands to turn engagement into measurable actions. AI tools now make it possible […]

The Rise of Video in B2B SaaS: From Support to Sales Enablement

The Rise of Video in B2B SaaS

We’ve all heard “Video Killed the Radio Star” by The Buggles, right? With 66% of B2B audiences now preferring to watch a short video over reading text, it turns out that sentiment is true in more than just entertainment media. Video content is no longer just an optional add-on that’s nice to have during a […]

Video Encoding: The Definitive Guide [Updated for 2025]

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Video technology in 2025 is moving faster than ever, driven by AI-assisted encoding, low latency formats, and next-generation codecs like AV1 and VVC. Today, online video accounts for more than 82% of global internet traffic, with audiences expecting flawless playback on any device. At the center of this evolution is video encoding, a process that […]