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Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies. Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections. In this post, we’re going to discuss […]
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As a broadcaster, you should understand the technology behind your broadcasting. More specifically, it’s a good idea to know what codecs are and the role they play. Codecs affect your streaming equipment needs, compatibility, budgets, bandwidth needs, video, quality and more. Moreover, using the best codecs available can keep you on the cutting edge of […]
Since the pandemic, live streaming has seen unprecedented growth. Through social media platforms including Facebook Live, YouTube channel, and others, companies and more have successfully pivoted to offer their customers live streams in the form of live events. This has created a new audience who have become accustomed to streams like live video, product promotion, entertainment, […]
If you’re a broadcaster, you know that live streaming video on your own website or app comes with distinct advantages. Live streaming this way gives you the control and flexibility you need. You can incorporate your own branding, monetize your videos and you keep ownership over your content. However, the downfall is that you stream your live […]
In the world of live streaming, having the right tools and configuration is key to delivering high-quality content to your audience. One such tool is Videon EdgeCaster Hardware Encoder which, when combined with Dacast, can help you achieve seamless HLS live streaming. In this blog, we will guide you through the process of setting up […]