Over-the-top (OTT) streaming has become a dominant force in the entertainment industry, shaping how people consume media around the world. As we move into 2025, the future of OTT streaming is defined by new technology, innovative advertising strategies, evolving business models, and shifting viewer preferences—all of which influence how content is delivered and experienced. Despite […]
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In 2025, the best way to livestream an event involves advanced technology and user-friendly platforms that give audiences the best possible viewing experience. Hosting a live stream can boost brand visibility, drive real-time interactions, and provide valuable analytics. According to a recent report, the global live-streaming market is expected to reach $247 billion by 2027. […]
There is no doubt that live streaming is one of the most popular ways to consume content, and audiences are just getting bigger. In fact, live streaming viewership was 128% higher in 2024 than in 2019, and the global market is worth almost $100 billion. But streaming is not just for independent creators. Many businesses […]
Virtual reality (VR) video streaming is trending in the online video space. It’s changing how businesses connect with their audience. VR and 360 video streaming create lifelike, immersive experiences that regular video can’t match. They are developing surprisingly quickly after being considered “futuristic” for many years. After decades of slow progress, computing power and bandwidth […]
Video content remains one of the most effective ways for brands to engage audiences, and in 2025, its role has only grown. Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts dominate viewer attention, while interactive and shoppable content allows brands to turn engagement into measurable actions. AI tools now make it possible […]