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Top 15 Online Video Platforms: Everything You Need to Know [Updated for 2021]

By Harmonie Duhamel

39 Min Read

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Harmonie Duhamel

Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

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      Online video content is growing more and more popular by the day, and the uses for online video in the professional space are endless.

      Broadcasters are hosting virtual gatherings and live streaming in-person events to generate revenue. Businesses are using online video for marketing, sales, and internal training. Television and radio stations are moving their programs onto the internet.

      Professional broadcasters rely on the support of online video platforms to host their content and deliver it to their audiences.

      In this post, we’re going to talk about what online video platforms (OVPs) do before we dive into an in-depth comparison of key players in the professional broadcasting space. We will wrap things up by comparing a few social video platforms that businesses and professional broadcasters may find useful, as well.

      Table of Contents

      • What is an Online Video Platform?
      • Professional-Grade OVPs and Their Role in Professional Settings
      • Top 10 Online Video Platforms
      • Top 5 Social Video Platforms
      • Final Thoughts

      Our aim here is to help you narrow in on the ideal online video platform for your business. Let’s get started.

      Please note that video platform technology and pricing change regularly. By updating the post with video upload specifications and guidelines, adding several premium solutions and 5 new social video platforms, this post reflects the most accurate information as of June 2021.

      What is an Online Video Platform?

      online video platform ovp
      The technology for OVPs and video streaming has grown exponentially in the last decade.

      An online video platform (OVP) is a video hosting provider combined with live streaming software that allows users to upload and broadcast video content to their audience. These platforms have built-in video players that allow adaptive streaming on virtually any device. 

      The most common video players run on Apple’s HTML5 technology, such as the THEOplayer. There are multiple reasons for using OVPs to share videos, including lead generation, building brand awareness, advertising, and providing paid access to video streaming.

      The Rise of Live Streaming via Consumer-Grade Platforms

      Consumer-focused platforms (B2C) are currently the most popular platforms for video self-hosting and sharing. YouTube Live and Facebook Live are considered heavy-hitters in this market.

      Billions of people around the world use these services. As a result, they make great platforms for B2C marketing and outreach. In particular, these B2C platforms can help you to reach massive audiences. Also, they are completely free to use, even for the biggest corporations.

      YouTube and Facebook both offer live streaming services, but they didn’t always. They have evolved to meet the needs of their B2C users. 

      As convenient as these services are for beginners, the free platforms don’t offer many key features that most businesses and serious broadcasters require. Both also have significant limitations. 

      For example, many schools, businesses, and other settings block Youtube and Facebook because they are social media platforms. If you want to reach your target audiences or expand your viewership, streaming over the most blocked sites in the world is not a great idea.

      That’s where professional live streaming solutions come into play.

      Professional-Grade OVPs and Their Role in Business Settings

      There is great value in investing in a professional video platform since consumer-grade platforms like YouTube and Facebook are not usually capable of satisfying all of the needs of larger businesses. 

      Business video hosting platforms are cloud-based and offer advanced security features, enable complex monetization schemes via integrated paywalls, and include tools to ease integration with existing workflows. Free OVPs do not offer these luxuries.

      Those features, among many others, are equipped to meet the needs of B2B live streaming more effectively than consumer-grade, social video platforms.

      Many professional cloud-based video platforms, including Dacast, also offer on-the-spot tech support. Consumer-grade platforms like YouTube don’t offer such support. This is a key feature for 24/7 live streaming. It’s a crucial feature for live streaming events that require real-time troubleshooting and a guaranteed positive experience for paying viewers.

      A Comparison of the Top 15 Online Video Platforms for 2021

      To start our reviews, first, we’ll take a look at 10 of the top online video platforms for professional broadcasting in 2021. We will compare them based on features, streaming pricing, video upload specs, and more. Once we have reviewed the top 10 B2B solutions, we will go into the top 5 consumer-focused B2C platforms for a total of 15.

      Some key features we will look at include:

      • Security features
      • Monetization capabilities
      • Available integrations
      • Video editing tools
      • Access to analytics

      As we move through this comparison, please remember that OVPs are not a one-size-fits-all kind of thing. Determine which features and capabilities are required to reach your goals and use that to determine which OVP to choose for your business. 

      1. Dacast

      dacast online video platform
      Award-winning Dacast offers phenomenal value for small to medium-sized businesses that are ready to broadcast.

      Overview and Company History

      Dacast is a unified streaming solution that hosts both live and on-demand video content. Our platform offers cloud-based live streaming solutions and OTT video streaming across all devices, including mobile. 

      With Dacast, users can access the top-tier live streaming CDNs to reach viewers around the globe. Dacast broadcasters include small to medium companies, enterprise businesses, media companies, TV stations, religious community networks, sports leagues, e-learning, government, and municipal organizations.

      Key Features

      New!

      Detailed Features

      Pros

      Cons

      • Having so many features requires a slight learning curve for beginners

      Upload Guidelines and Specs

      • Minimum dimension: None (but 240p is the recommended minimum)
      • Maximum dimension: 1080p or 4K (depends on the user’s hardware and internet)
      • Video aspect ratio: No restrictions (but 16:9 is the default)
      • Max file size: None
      • Max video length: None
      • Total file storage: 10-1000GB (depends on plan)
      • Compatible video formats: MP4 (preferred), MOV, M4V, M2V, AVI, MPG, FLV, WMV, MKV, WEBM, OGV, MXF, ASF, VOB, MTS

      Pricing

      For your business needs, Dacast has many live streaming pricing options. The plan packages are as follows:

      • Starter plan: ideal for newcomers with 1.2 TB of bandwidth and 50 GB of storage per year, at just $39 per month billed annually.
      • Scale plan: includes 24 TB of bandwidth per year, with 1 TB of storage for $188 per month billed annually. These Scale pricing plans add phone support, monetization paywall, an M3U8 online player for live channels, ad insertion, white-label Cnames, and video API access. Additional bandwidth is available upon request for monthly plans. Read more here about Dacast’s live streaming pricing plans.
      • Event plan: for organizations that would rather not sign a contract, and want to purchase bandwidth separately to live stream an event. It offers 6 TB of bandwidth upfront, 50 GB of storage, and costs just $63 per month (or $750/year). Additional data and storage can be added as needed.
      • Custom plan: if your enterprise business has high-volume streaming needs, you can contact Dacast for a custom plan tailored to your needs.

      Broadcasters can contact Dacast directly to learn more about custom-priced high-volume plans.

      2. IBM Cloud Video

      ibm cloud video online video platform
      Among the oldest streaming platforms, IBM Cloud Video is great for monetizing and marketing.

      Overview and Company History

      Next up in our platform comparison is IBM Cloud Video. This platform is primarily geared towards the enterprise streaming market with a variety of cloud video hosting and streaming services (such as storage and GPU computing). Within the IBM Cloud video umbrella, Streaming Manager is its core product.

      Like Dacast, IBM Cloud video includes file upload, management, and delivery for live and on-demand content.

      Key Features

      • 4K streaming
      • Support for mobile streaming 
      • Uses IBM internal CDN to distribute content
      • Reliable video distribution and workflow
      • OTT video management
      • Enterprise video streaming

      Pros

      • Hong Kong (China) video hosting
      • Monetization capabilities
      • Access to an enterprise-grade content delivery network

      Cons

      • API only available with high-end plans
      • White-label video player customization only available with high-end plans

      Upload Guidelines and Specs

      • Minimum dimension: 480p (480 x 270)
      • Maximum dimension:  4K (3840 x 2160)
      • Video aspect ratio: No published aspect ratio
      • Max file size: 4 GB
      • Max video length: No published limits
      • Total file storage: 1TB – 5TB (depends on plan)
      • Compatible video formats: MKV, MP4, MOV, FLV, AVI, WMV, MPEG2, H264, H263, MPEG4, VP6, VP8, THEORA, WMV, MP3, AAC-LC, NELLYMOSER, PCM, SPEEX, VORBIS, WMA

      Pricing

      IBM pricing plans range from $99 to $999 per month and include the following:

      • Silver: $99/month
      • Gold: $499/month
      • Platinum: $999/month
      • Custom: Please contact IBM Cloud video for custom plan pricing.

      3. Wistia

      wistia video hosting platform
      Wistia is a great OVP if you are fine with forgoing streaming capabilities.

      Overview and Company History

      Wistia was founded in 2008. The Massachusetts-based platform focuses primarily on marketing. Wistia’s core business is that they provide a television-quality experience for their viewers that helps users grow their audiences. They are known for being the online video platform that puts users in control of their content. 

      Please note that this OVP does not offer live streaming functionality.

      Key Features

      • Fully customizable player

      Pros

      • Unlimited viewers
      • Global content delivery
      • Easy embedding and sharing
      • Mostly unlimited bandwidth

      Cons

      • No live streaming support
      • No China video delivery
      • Only basic integrations available
      • Premium tech support is only available on custom-priced plans

      Upload Guidelines and Specs

      • Minimum dimensions: None
      • Maximum dimensions: Maximum of 4K (3840 x 2160)
      • Supported video aspect ratios: Any, though 16:9 is the standard image aspect ratio for HDTV and traditional web video
      • Maximum file size: 8 GB
      • Maximum video length: 2 hours
      • Total file storage: Up to 10 videos with the pro plan ($99 per month), $0.25 per month for every extra video
      • Accepted video formats: MP4 (recommended format), .MOV, .AVI, .WMV, .FLV, .MKV, 3GPP

      Pricing

      Wistia pricing plans have 3 tiers, and include:

      • Free – $0/month
      • Pro – $99/month
      • AdvancedPlease contact Wistia directly for pricing information.

      4. Vimeo Livestream

      Vimeo Livestream online video platform
      Vimeo may be a household name, but it isn’t necessarily the #1 streaming service for businesses.

      Overview and Company History

      Next up in our best live streaming platforms review is Vimeo, an online video platform that originally launched in 2004.

      In 2017, the company acquired the Livestream OVP.

      In recent years, Vimeo has pivoted toward the B2B sector. One element of this shift is the Vimeo OTT solution, which markets itself as an all-in-one streaming solution for live broadcasting and video hosting. 

      As a streaming service alternative, Vimeo OTT offers uploading from any device, player customization, and video analytics. Overall, Vimeo OTT targets larger-scale businesses with substantial budgets.

      Key Features

      • Full-HD quality
      • All-device video player 
      • Adaptive bitrate streaming
      • Privacy tools,]
      • Embed to any website
      • White-label service
      • Live audience chat
      • Monetization tools

      Pros

      • Large storage capacity
      • High-quality videos and streams
      • Upload from anywhere
      • Video privacy and security

      Cons

      • No China video delivery

      Upload Guidelines and Specs

      • Recommended dimension: 720p (1280 x 720)
      • Video aspect ratio: 16:9, 4:3
      • Max file size: 3GB
      • Max video length: Information not available 
      • Total file storage: Information not available
      • Compatible video formats: MP4 (recommended)

      Pricing

      Vimeo Livestream offers three main pricing plans, including:

      1) Vimeo Premium:

      • Premium pricing: $75/month
      • Their Premium plan includes both live streaming and VOD support. This plan is the best option for professional broadcasting on this platform.

      2) Vimeo Enterprise:

      • Enterprise Pricing: Please contact Vimeo for custom pricing information
      • The Enterprise plan includes white-label service, monetization, and video API access. It also includes branding control and added security features.

      3) Vimeo OTT:

      • Starter Pricing: $1/subscriber per month
      • Growth Pricing: starting at $500/month
      • This OTT-specific pricing package comes with the Vimeo.com relationship. These plans include all the basics for starting your web-based OTT channel, as well as growing your OTT business online.

      5. Kaltura

      kaltura business video hosting platform
      Kaltura provides a wide range of live streaming video solutions.

      Overview and Company History

      With a video management foundation in its open-source software, Kaltura offers a unique focus in the OVP market. Historically, this company has worked most extensively with educational institutions. Kaltura offers cloud-based video platform distribution services and hosting solutions for both VOD and live streams.

      Kaltura shines when it comes to customization. The open-source nature of their software means that a community of users create and share countless add-ons and integrations. The downside of Kaltura’s extensibility, however, is that the platform can be confusing to use. With so many different features, it can be overwhelming for beginner users.

      Key Features

      • Live streaming and VOD hosting
      • Secure content delivery via Akamai, Limelight, and eCDNs
      • Live transcoding, live production software, and video marketing tools
      • Video APIs, SDKs, developer tools, and code recipes
      • Highly customizable
      • Multi-bitrate and adaptive streaming
      • Security features including a range of authentication and encryption options
      • Monetization including SVOD, AVOD, and TVOD (PPV streaming)

      Pros

      • Variety of monetization options
      • Global content delivery 
      • Ability to bring your own CDN

      Cons

      • No China video delivery
      • A highly complex streaming platform

      Upload Guidelines and Specs

      • Minimum dimension: 180p (320 x 180)
      • Maximum dimension: 1080p (1920x 1080)
      • Video aspect ratio: 16:9, 4:3
      • Max file size: 2GB
      • Max video length: Not available
      • Total file storage: 10GB to Unlimited (depends on the plan)
      • Compatible video formats: MOV, MP4

      Pricing

      Kaltura does not publish its pricing on its website since each plan is flexible. Please contact them directly for a custom quote.

      6. Brightcove

      Brightcove Cloud Video Hosting Platform
      Nearly two decades of business have allowed Brightcode to experiment and perfect its online video platform services.

      Overview and Company History

      Brightcove is an online video platform that targets large businesses. Brightcove divides its product offerings into several discrete categories. These include Video Player, OTT Flow, Video Marketing Suite, and a number of others. They have recently acquired Ooyala and announced the end of life of the Ooyala platform.

      Among other offerings, Brightcove’s streaming and hosting platform is called Video Cloud. This platform includes an all-screen player and supports monetization. Additionally, it offers a functional analytics feature.

      Key Features

      • HTML5 video player
      • Video analytics
      • Token-based REST APIs
      • 24/7 customer support
      • Live streaming and VOD hosting
      • Server-side ad insertion
      • Cloud transcoding and adaptive bitrate streaming
      • Custom video portals
      • CRM integration

      Pros

      • Attentive customer support
      • All-device streaming
      • Easy sharing with social publishing tools
      • Advertising tools

      Cons

      • No China video delivery
      • Monetization options on custom-priced plans only

      Upload Guidelines and Specs

      • Minimum dimension: Determined by user
      • Maximum dimension: Determined by user 
      • Video aspect ratio: No restrictions (since Brightcove uses a responsive player)
      • Max file size: No limits on files size
      • Max video length: No published limits
      • Total file storage: Varies by plan
      • Compatible video formats: MP4, MOV, FLV, AVI, WMV, MKV, 3GPP

      Pricing

      Brightcove offers several pricing plan levels. These include the following:

      • Starter: includes 50 to 200 videos, up to 100,000 plays, and 2-5 users
      • Professional: unlimited videos, 100,000+ plays, and no overages plays, with +10 users
      • Enterprise: unlimited videos, 100,000+ plays, and no overages plays, with 10+ users, unlimited upload, and analytics-only users

      Brightcove doesn’t publish its pricing plans for Video Cloud live streaming services online. For a customized quote, you need to contact them directly to discuss your specific business needs.

      For more details, you can check out this third-party review of the platform as well. Note that this might change following the absorption of the former Ooyala video platform.

      7. JW Player

      platform video jwplayer
      JW Player played an important role in the birth of video streaming since it served as part of the open-source code that would one day become Youtube.

      Overview and Company History

      JW Player was originally founded as a video player. However, the platform has since expanded to include video hosting and delivery services. 

      Recently, the company added live streaming to its offerings as well. JW Player is a highly capable player that is based on open-source coding. The live streaming platform includes the player itself, among other useful features.

      Key Features

      • Live streaming and video-on-demand (VOD) hosting
      • Cloud-based content management platform
      • Custom video galleries
      • Up to 1080p HD streaming
      • Support for monetization via advertising
      • Multi-bitrate and adaptive streaming
      • Email support through the $100/month plan level
      • Video API access on all plans
      • Only custom-priced Enterprise plans offer DRM
      • Monetization via advertising

      Pros

      • HD streaming
      • Video recommendations engine to generate a custom “watch next” recommendations for increased viewership
      • Global content delivery

      Cons

      • No China video delivery
      • Only basic security features
      • Only ad-based monetization

      Upload Guidelines and Specs

      • Minimum dimension: 360p (640 x 360)
      • Maximum dimension: 1080p (1920 x 1080)
      • Video aspect ratio: 16:9, 4:3, 2.39:1
      • Max file size: 25GB
      • Max video length: Not available
      • Total file storage: 25GB to 500GB (depends on the plan)
      • Compatible video formats: MP4, WMV, AVI, MOV, 3GP, FLV

      Pricing

      With JW Player, live streaming support begins at a free trial level. There are 3 pricing plan tiers:

      • 30-day free trial subscription which includes full API and SDK access, and a non-commercial license, with 25 GB hosting bandwidth and 75 GB streaming.
      • Starter pricing plan for $10 per month, which includes an HTML5 Video Player and video gallery, with 150 GB hosting bandwidth and 500 GB streaming (50,000 plays) per month billed annually.
      • Enterprise plans are available with custom pricing for high-volume storage and streaming. Enterprise plans support live streaming, while lower-tier plans only support VOD.  

      Publishers and broadcasters should contact JW Player directly for pricing and features.

      8. Flowplayer

      flowplayer online video platform
      The Flowplayer OVP is an open-source video player and is mainly focused on user experience and performance.

      Overview and Company History

      Flowplayer is an online video platform that serves large media houses and small businesses. They are primarily known for their white-label streaming services and top-of-the-line monetization solutions.

      Flowplayer has offices in the United States, Finland, and Sweden. Flowplayer was launched in 2013, but the site provides very little background information on the company’s history.

      If you are looking for an online video platform that is simple and straightforward, Flowplayer could be an option for you.

      Key Features

      • High-quality video player
      • Live streaming capabilities
      • Award-winning monetization solutions
      • Live streaming and VOD hosting
      • Real-time video analytics
      • Android and iOS SDK for mobile app development

      Pros

      • Mobile streaming
      • Tools for marketing
      • Multiple options for video monetization
      • Dedicated customer support

      Cons

      • No China Video Delivery
      • Very basic platform 

      Pricing

      Flowplayer has three pricing plan packages: Standard, Professional, and Enterprise:

      • Standard – $25/month, includes 50,000 monthly plays, custom player, video management, playlists, and analytics
      • Professional – $100/month, includes 50,000 monthly plays, all standard features above, and adds video monetization and ad analytics
      • Enterprise – $500/month, includes a minimum of 500,000 monthly plays, and features above, and adds live streaming, live analytics, DRM, mobile SDKs, and dedicated support

      9. Vidyard

      vidyard online video platform
      Vidyard is a great option for enterprise video hosting.

      Overview and Company History

      Vidyard is an online video platform that provides features for marketing and lead generation. That’s why its packages are built for marketing, sales, and corporate communications.

      The Vidyard platform includes tools to improve audience reach and viewer engagement so that its users can generate qualified leads. This is a comprehensive video streaming platform that is geared toward turning viewers into customers.

      Key Features

      • Specialized marketing tools 
      • Advanced video analytics
      • Interactive viewing and lead capture tools
      • Video organization and content management 
      • Gold-standard security

      Pros

      • Comprehensive professional broadcasting capabilities
      • Insightful analytics
      • Reliable technical support
      • Access to a large user community for additional help

      Cons

      • Inconsistent user reviews 
      • Complicated editing tools
      • No China video delivery

      Upload Guidelines and Specs

      • Minimum dimension:  360p (480 x 360)
      • Maximum dimension:  4k (3840 x 2160)
      • Video aspect ratio:16:9, 4:3
      • Max file size: 5GB to 16GB (depends on the plan)
      • Max video length: 1 hour (live stream)
      • Total file storage: Not available
      • Compatible video formats: WEBM, MP4, MKV, MOV

      Pricing

      Vidyard pricing plans come in four tiers, split amongst two categories: Individual and Teams. All plans are billed annually:

      • Individual – $300/month
        • Free – $0/month
        • Pro – $15/month
      • Teams
        • Teams – $300/month
        • Business – $1250/month

      10. Wowza

      video hosting and OTT streaming
      Wowza offers two distinct plans for broadcasters.

      Overview and Company History

      Wowza was founded in 2005 as a solution to simplify video delivery, and it supports both live and on-demand streaming. The platform puts a great focus on all-device streaming.

      Wowza offers its Wowza Streaming Engine for self-hosted video workflows in addition to the Wowza Streaming Cloud, which is a comprehensive streaming solution.

      Wowza allows broadcasters to build highly customized streaming workflows using third-party integrations, APIs, and other advanced features.

      Key Features

      • Cloud transcoding
      • Live streaming and VOD hosting
      • White-label video player for advanced customization 
      • HTML5 video player for all-device video streaming 
      • API access
      • Top-notch customer support

      Pros

      • APIs are available
      • Live stream recording
      • Cloud management portal
      • 4K streaming
      • Wide range of security options

      Cons

      • No simulcasting tools
      • Lack of video monetization and audience analytics tools

      Upload Guidelines and Specs

      • Minimum dimension: 240p (320 x 240)
      • Maximum dimension: 4K (3840 x 2160) 
      • Video aspect ratio: 16:9, 4:3
      • Max file size: Not available
      • Max video length: Not available
      • Total file storage: 250 GB (depends on the plan)
      • Compatible video formats: MP4, FLV, MP3, SMIL, AMLST, ID3, NGRP

      Pricing

      Wowza recently overhauled its pricing plans and added several options. These are split into 2 main tiers: Streaming Cloud and Streaming Engine.

      The Wowza Streaming Cloud offers 3 distinct pricing plans and services. Live Event Pricing, monthly plans include:

      • Basic: $99/month; includes 20 hours of live streaming and 1000 viewing hours based on video resolution of 720p
      • One Month Event: $149 one-time purchase; includes 20 hours of live streaming and 1000 viewing hours also at 720p
      • Plus: $499/month; includes 150 hours of live streaming and 7000 viewing hours based on video resolution of 720p

      All of these Live Event plans include full brand control, multi-bitrate streaming, and HD and UHD streaming.

      The Wowza Streaming Engine has its own pricing plans. These professional-grade streaming plans are billed annually and include:

      • Basic: $125/month + $145/month for each additional instance and $125/month for each additional prepaid instance
      • One Month Event: $245/month + $155/month for each additional instance and $95/month for each additional prepaid instance
      • Enterprise: Please contact Wowza directly for access to their custom-tailored high volume enterprise solutions

      Top 5 Social Video Platforms

      Although professional OVPs are the best option for businesses using online video, there is value in using “social” online video platforms, as well. These are the platforms that consumers use each and every day to access content and information.

      Many businesses post snippets of their videos on their social media accounts with calls-to-action urging users to visit their website to see the full video, purchase their products, sign up for their email lists, or whatever their intended conversion may be.

      Again, these platforms are not total substitutes for professional online video platforms, but they can definitely come in handy.

      Here are 5 social video platforms that could be useful for your business.

      11. Youtube

      YouTube Online Video Platform
      YouTube is the most popular online video platform in the world.

      Overview and Company History

      YouTube is probably the most popular video streaming platform on the market. It was one of the first platforms to make online video streaming popular.

      This Google-owned website is one of the best options for consumer-grade broadcasting, but many businesses use it as a means to dip their toes in the world of video broadcasting.

      As we mentioned, YouTube is not ideal for business hosting since the platform has limits on monetization and it does not give users full ownership of their content.

      The biggest perk of using Youtube? It is completely free to use and is pretty easy to navigate.

      Key Features

      • Ad-based monetization limited to users with large followings and watch times
      • No notable security features
      • Popular among consumers
      • Powered by Google
      • Easy to share videos
      • Videos can be embedded in other websites
      • No white-label capabilities

      Pros

      • Free to use
      • Viewers are familiar with the site
      • User-friendly 
      • Easy to embed the player on your website
      • Live and VOD hosting

      Cons

      • No white-labeling
      • Only ad-based monetization (with limitations)
      • Limitations on broadcasters’ ownership of content
      • Off-brand third party ads and logos

      Upload Guidelines and Specs

      • Minimum dimension: 240p (426 x 240)
      • Maximum dimension: 4K (3840 x 2160)
      • Video aspect ratio: 16:9 (adds padding to videos with other aspect ratios)
      • Max file size: 128 GB
      • Max video length: 12 hours
      • Total file storage: No storage limit
      • Compatible video formats: MP4, MOV, MPEG4, FLV, AVI, Web M, WMV, MPEG-PS, 3GPP

      Best Use Case

      YouTube is ideal for small or new businesses that want to embed videos on their website but don’t have the resources to afford a professional streaming solution.

      12. Dailymotion 

      dailymotion video platform
      Many refer to Dailymotion a “the French YouTube.”

      Overview and Company History

      Dailymotion is a consumer-grade online video platform that is considered the French equivalent of YouTube. The main difference between Dailymotion and YouTube is that Dailymotion has minimal content restrictions whereas YouTube is quite strict on what users can and cannot post.

      The growing popularity of Dailymotion and the greater freedom of expression makes this OVP a great choice for many broadcasters.

      Key Features

      • Basic video sharing platform
      • Based in France
      • Small creator’s fund
      • Copyright protection tools
      • Minimal content limitations

      Pros

      • Security tools for avoiding piracy and copyright violations
      • Minimal content restrictions
      • Becoming more and more popular

      Cons

      • Less popular than YouTube
      • Very minimal monetization options
      • Limited analytics

      Upload Guidelines and Specs

      • Minimum dimension: 240p (426 x 240)
      • Maximum dimension: 4K (3840 x 2160)
      • Video aspect ratio: 16:9 (adds padding to videos with other aspect ratios)
      • Max file size: 128GB
      • Max video length: 12 hours
      • Total file storage: Unlimited
      • Compatible video formats: MOV, MPEG4, MP4, AVI, WMV,  MPEG-PS, FLV, 3GPP, WebM

      Best Use Case

      Dailymotion is a viable option for businesses on a lower budget that cannot afford a professional streaming solution.

      13. TikTok

      online video app
      TikTok is primarily used by the Gen Z demographic.

      Overview and Company History

      Originally launched as a China-only platform in 2016, TikTok merged with Music.ly in 2018 and found great success around the world. The app became particularly popular at the beginning of 2020 when users in their teens and early 20s created a variety of dances and other trendy videos that are meant for other users to replicate.

      This app is still growing in popularity, so creators have remarked that the algorithm is still much more user-friendly than other social platforms. This means that there is room for new users to grow.

      TikTok is primarily a social media platform that just happens to be based on video sharing, but when used strategically, businesses can use it to lead viewers to their websites for their intended conversion.

      Key Features

      • Highly controlled live streaming tools
      • 15-60 second video sharing
      • “Dueting” tool which allows users to use parts of existing videos for their own
      • “For You Page” that generates content based on viewers’ interests
      • Very young users

      Pros

      • Free to use
      • User-friendly algorithm (suitable for quick growth)
      • Easy to go viral
      • Brings viewers content that matches their interests based on how they use the app

      Cons

      • No monetization options
      • Time limits on live videos
      • Cannot remove TikToks branding

      Upload Guidelines and Specs

      • Minimum dimension: 1080 x 1920
      • Maximum dimension: 1080 x 1920
      • Video aspect ratio: 9:16
      • Max file size: 287.6 MB  on iOS and 72 MB on Android
      • Max video length: 60 seconds
      • Total file storage: No storage limit
      • Compatible video formats: MP4, MOV

      Best Use Case

      TikTok is best suited for businesses that are targeting a Generation Z audience.

      14. Instagram

      Instagram Online Video Platform
      Instagram is a social media app that hosts both videos and photos.

      Overview and Company History

      Although Instagram started as a photo-only platform, the app now includes Story, IGTV, and Reel features that are suitable for sharing videos.

      Since this platform includes tools to help businesses with marketing, many businesses upload small shareable clips with CTAs leading users to their websites with products or longer videos.

      Key Features

      • Photo and video posts on the feed
      • Reels (similar to the short videos on TikTok)
      • Stories (photos and videos that are available for 24 hours unless saved to a Highlight)
      • Easy video sharing
      • Serves as a search engine thanks to hashtags

      Pros

      • Free to use
      • Very popular among users of all ages
      • Sharing content is easy
      • Posting takes only a couple of seconds
      • Special tools designed for businesses

      Cons

      • No monetization features
      • Limited privacy

      Upload Guidelines and Specs

      • Minimum dimension: 864 x 1080 (recommended)
      • Maximum dimension: 864 x 1080 (recommended)
      • Video aspect ratio: 9:16, 4:5
      • Max file size: 15 MB
      • Max video length: Depends on which feature you use
      • Total file storage: Unlimited
      • Compatible video formats: MP4

      Best Use Case

      Instagram is particularly useful for B2C businesses, but there are B2B businesses that find success on this platform as well.

      15. Twitch

      Twitch Online Video Platform

      Overview and Company History

      Twitch.tv is a very popular application in the world of video gaming. Streamers set up channels where viewers and supporters can follow them.

      This site is pretty niche, but it is a great platform if you are trying to reach an audience in the gaming, fantasy, or tech industry.

      Key Features

      • Tools for tipping
      • Primarily used to stream video games
      • Live chat for viewer engagement

      Pros

      • Mobile broadcasting
      • Compatible with both iOS and Android devices

      Cons

      • Mostly geared towards consumers
      • No advanced video streaming tools

      Upload Guidelines and Specs

      • Minimum dimension: 720p (1280 x 720)
      • Maximum dimension: 1080p (1920 x 1080)
      • Video aspect ratio: 16:9, 4:3
      • Max file size: Not available
      • Max video length: 48 hours
      • Total file storage: Not available

      Best Use Case

      Twitch is an online video platform best suited for consumer use, which is primarily meant for Esport streaming.

      Final Thoughts

      The streaming service market is full of many great options. Choosing the right platform can be overwhelming, but we encourage you to take a step back, analyze your goals and priorities, and choose an online video platform that meets your every need.

      We also encourage you to test platforms with their free trials to make sure you find the one that is your perfect fit.

      Whether you want to stream live video occasionally, do regular business-related broadcasts, or anything in between, Dacast is here to help. We hope this post has helped you narrow down your OVP options. And when comparing OVPs, we highly recommend taking advantage of trial pricing when possible.

      Meanwhile, if you haven’t already, you can try out the Dacast online video platform free for 30-days (no credit card required). Just click the button below to sign up and start streaming live today!


      GET STARTED FOR FREE

      In addition, we invite you to join our LinkedIn group for regular live streaming tips and exclusive offers.

      Thanks for reading this online video platform comparison. Let us know your feedback and questions in the comment section below. We love to hear from our readers, and we will get back to you.

      author avatar

      Harmonie Duhamel

      Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

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