The media industry uses a business model based on communicating information, art, and entertainment to an audience. In our internet-first era, online video is increasingly essential for media businesses and agencies. And that’s true whether you work in publishing, OTT or streaming media, video games or entertainment, film, music, events, or another sector entirely. […]
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Nowadays, live streaming has become highly important in the business world. According to one survey, 82 percent of viewers prefer seeing a live stream rather than a brand’s social posts. This article will examine some of the top solutions for live streaming video in a corporate environment. Specifically, we’ll begin this article by looking at […]
In 2025, professional video hosting is no longer optional. Rather, it’s essential for businesses that want to engage audiences effectively. Online video dominates digital consumption, driving more traffic, higher engagement, and stronger conversions than text-based content. From education and corporate training to sports coverage and OTT streaming, companies rely on high-quality video to connect with […]
Video content remains one of the most effective ways for brands to engage audiences, and in 2025, its role has only grown. Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts dominate viewer attention, while interactive and shoppable content allows brands to turn engagement into measurable actions. AI tools now make it possible […]
Video technology in 2025 is moving faster than ever, driven by AI-assisted encoding, low latency formats, and next-generation codecs like AV1 and VVC. Today, online video accounts for more than 82% of global internet traffic, with audiences expecting flawless playback on any device. At the center of this evolution is video encoding, a process that […]