According to We are Social, 70% of marketers plan to use video marketing this year. That’s because it’s highly effective. Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are getting results with video marketing. And the right video marketing platform can make all the difference. In this article, we’ll share […]
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In February 2019, Brightcove announced that it was acquiring the Ooyala online video platform. This $15 million deal brought together two major players in the OTT solutions and video hosting industry. Now, current customers of the Ooyala online video platform face a bad situation. Brightcove is pulling the plug on Ooyala completely. In fact, Ooyala will […]
Here at Dacast, we’ve worked with thousands of customers in all sorts of different industries. Despite their differences, all of them have sought a business video hosting solution that can help their work to succeed. Whether in education, sales, sports, government, banking, or something else, professionals need a video hosting manager with certain basic […]
As media viewing increasingly shifts from TV to the internet, cord-cutting is becoming dominant. In particular, traditional broadcast media is increasingly shifting to “OTT” (Over-The-Top) content. In this model, it’s the internet that’s delivering media to viewers. For example, research shows that the video streaming industry is will experience revenue growth of 7% in 2020 […]
Still, a relatively new video distribution approach, Over The Top video (OTT) continues to push the big dogs—cable and broadcast TV—towards the fringes. With Netflix an early adopter of this trend, OTT video providers have exploded in numbers in recent years. Amazon, Apple, and dozens of other major companies have explored this approach. For example, […]