Search Results for: monetize video

Video monetization is skyrocketing growth for broadcasters and online brands. Streaming research shows that video ads grew by 46% last year, with live content doubling its market share. Not to mention that online viewership is up by 72%. The future of video monetization is looking even more promising in the new year as we approach […]

The TV industry is changing rapidly. After more than a half-century of dominance, traditional TV broadcasts are fading in popularity. Starting in 2015, young millennials (ages 14-25) began watching more video on digital devices than on television. This trend is only accelerating since then. In response, many TV stations are shifting to the use of a video live […]

The terms “transcoding” and “encoding” are thrown around regularly when it comes to online cloud video streaming. Both of these processes are very important to make live streaming possible and to maintain the video quality on both live and on-demand content. The terms are not the same though, and it is important to understand the […]

The cloud is transforming the way broadcasters operate. In fact, many brands are starting to recognize that all-in-one cloud video platforms for live streaming and video on demand (VOD) are more convenient, scalable, and feature-rich than traditional broadcasting technologies. With this in mind, let’s look at what cloud video platforms are, and the key features […]

Streaming video online has become a key part of many brands’ business models, and how brands utilize video content has evolved. Choosing between a live streaming model for your video content and an on-demand model doesn’t have to be mutually exclusive. With the right streaming platform, you can share your videos both ways and successfully […]