Author Archives: Emily Krings

Finding the right VOD hosting platform to fit your needs is a tall task. With so many options on the market today, getting the right balance of ease of use and all the bells and whistles you want to make sure you’re putting out professional-looking content can be difficult. Thankfully, because there are so many […]

Video content plays many roles in the professional world. Some businesses and organizations use videos for sales and marketing, and others use it to host remote events or training sessions. Since trends in online video streaming are on the rise, many businesses and professional content creators are monetizing on-demand videos. There are a few types […]

Streaming on-demand has evolved over the past few years. In fact, every area of home entertainment spending has declined except for online video. For example, advertising on OTT content distributed via smart TVs alone is expected to hit $20.1 billion this year. Many businesses are finding value in creating video on demand (VOD) platforms for […]

A strategic video monetization strategy represents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using modern live streaming platforms, video on demand, and OTT technologies to distribute content quickly and effectively while generating income at the same time.  Yet, with traditional cable and satellite networks pushing their own video marketing and subscription […]

Video content has many purposes in the business world. It is primarily used in ads and content marketing strategies, but video content can actually be used as a product. Mini-films, tutorials, lessons, webinars, and other videos can be sold for on demand consumption. There are a few ways to monetize video on demand services, and […]

There are dozens of routes to go with digital marketing, but video content marketing has proven effective for so many business owners. Videos allow you to bring your content to life in a unique way. It gives viewers an experience that feels more interactive. Photos and written content are great, but videos offer a more […]