Author Archives: Jon Whitehead

Live video streaming is booming like never before. The market continues to grow, creating business opportunities for broadcasters in many industries. And there are more monetization options than ever for those who know how to use them. Table of Contents Why Selling Video Content Makes Sense 3 Video Monetization Models How AI and Technological Advancements Are […]

When the COVID-19 pandemic hit about five years ago, conference organizers across the globe were forced to postpone their events, sometimes indefinitely. As a way of adapting to the changing times and to keep up the efficiency, they started live streaming conferences and virtual meetings.  Now that the pandemic has passed, the era left behind […]

Online video streaming is more popular than ever. Businesses, schools, and other professional organizations are tapping into this growing trend to connect with their audiences in a way that is convenient and effective. In order to host professional-grade video content, broadcasters must leverage the support of a professional streaming solution. Dacast is a solution that […]

Entertainment is steadily moving forward from scripted television and endless commercials. They want to watch real people with bigger-than-life personalities, and live streamers give them what they want. Recent numbers show how live streaming accounts for a massive 23% of total viewing time globally. Furthermore, it’s estimated that the market will grow to more than $3 […]

Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue.  With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]