While audiences constantly demand more and more streaming content, it’s not always possible to “go live” or even deliver the quality of content you want. Broadcasters and companies need a different way of delivering live streams that doesn’t compromise on quality. Pre-recorded live streams just might be the answer to that dilemma. This seemingly paradoxical […]
Author Archives: Jon Whitehead
In 2025, broadcasters are under increasing pressure to deliver high-quality, low-latency video at scale, often to global audiences expecting a seamless experience on any device. The rapid growth in online viewership has pushed traditional streaming infrastructure to its limits. Buffering, dropouts, and platform instability are now actual dealbreakers. That’s why OTT cloud platforms are quickly […]
Over the last decade, live videos have become easier to do, primarily due to advances in streaming software. Streaming software allows anyone from a newbie to an advanced broadcaster to create live streams easily. In fact, free streaming on social media platforms like Facebook and Instagram has made it even more straightforward. The global enterprise video […]
Bitrate refers to the amount of data sent per second during video playback. It directly affects video quality, buffering, and performance, especially for live and mobile streaming. Whether you’re broadcasting a concert, webinar, or sports match, the right bitrate ensures a smooth, high-quality experience. One key decision for broadcasters is choosing between Constant Bitrate (CBR) […]
Mainstream sports dominated the spotlight for years, leaving little room for local clubs, niche leagues, and community athletes to be seen, let alone build a fan base. But luckily, that’s changing fast. Thanks to affordable streaming technology and the rise of digital platforms, the barriers to community sports broadcasting are lower than ever. Today, even […]