Guide to Selling Videos Online

Selling videos online can be a challenge. With the amount of free content available on sites like YouTube, people just aren’t used to paying for video anymore. However, with the right strategies, good sales of online pay per view video can be achieved.

In this article, we’re going to present a guide to selling videos online. We’ll go over some of the basics like terminology, then share technical specifics about how to go about selling your videos, exactly. Finally, we’ll share some tips to make your sale as successful as possible.

Why Sell Videos Online

Selling videos online has come a long way in the last ten years. We’ve moved from DVDs dominating the market to a world in which on-demand and streaming video is by far the most important technology.

While selling videos online can be challenge , that has always been the case. Like any other sales difficulty, selling video is more about good content, effective marketing, and knowing your target audience than it is about magic.

If you’re new to the modern technology behind video sales online, let’s go over a few terms.

On-demand video refers to the type of online video you can find on YouTube or Netflix, where a library of content is available. You choose what you want to watch, then play it back whenever you want.

Live streaming is the act of broadcasting content in real-time over the internet. This is often used for sports, concerts, church services, conferences, and similar gatherings. Live streaming used to be something that only broadcast television stations could afford, but advances in mobile technologies and internet speeds have made it available to almost anyone.

Whether for live streaming or on-demand, videos that you want to sell will need to be uploaded to a video hosting service that will serve your video to viewers all over the world. The most familiar video host is YouTube, but it doesn’t provide great features for selling content.

How to Sell Videos Online

Guide to Selling Videos OnlineBoth live streaming and on-demand video can be monetized. Most of the time, this means putting content behind a paywall, which blocks people from accessing your videos until they have paid for them.

For an example of how to set up a paywall, we’ll assume you’re using DaCast as your video host. Here’s how to monetize your content on DaCast.

Pay Per View

1. Create a stream. The details of how to do this is beyond the scope of this article, but check out this video to learn more.

2. After you’ve created a stream, you’ll see the admin panel. Click the monetization tab.

3. Choose which type of monetization you’d like to employ: Pay per view, or subscription (you can also combine both access options for the same stream).

4. Select pay per view, then set a price for your content. To do this, click the Add Price button, then put in the cost and duration of the rental. For example, you could charge $5 for a 1 hour viewing window (note that this viewing window starts when the customer first accesses the content; their access will expire 1 hour from that time, even if they stop watching content before the hour is up).

5. Choose whether to allow multiple purchases. Simply put, this options controls whether customers could purchase 2 hours of viewing by paying $10 (to continue the example from above).

6. Choose the “start method” for the video access. There are two options here: “Upon Purchase” and “Schedule.” As the name implies, “Upon Purchase” means that the customer can start watching the content as soon as they have paid. The “Schedule” option allows you to set a specific start and end time for access to your stream. This allows viewers to purchase access ahead of time, then join you when the live stream begins.

7. If you want your customers to have multiple options for accessing the live stream, you can create different pay per view price options. For example, you could have users pay $5 for 1 hour of access and set a second price for $25 for a full day of access.

Subscription

The other option the DaCast supports for limiting access to your video stream is via a subscription. Here’s how to set up that option (note that the first three steps are the same as above).

1. Create a stream. The details of how to do this is beyond the scope of this article, but check out this video to learn more.

2. After you’ve created a stream, you’ll see the admin panel. Click the monetization tab.

3. Choose which type of monetization you’d like to employ: Pay per view, or subscription (you can also combine both access options for the same stream).

4. Select Subscription, then set the price and duration of the subscription. It can be weekly, monthly, quarterly, biannual, or annual (yearly). For example, selecting $100 and the annual option means that a year of access to your content can be purchased for $100.

5. Click the “Add new” button, then click “Save” to confirm your options.

6. As with streaming, you can add multiple subscription durations and prices by entering new values, then clicking “Add new” and “Save” once again.

Tips for Success

Guide to Selling Videos OnlineSome people assume that simply having great content is enough — that good videos will sell themselves. That may be true in certain industries, but it’s not the case with online video.

In this market, good sales requires marketing. To be successful, you have to be out there actively promoting your videos to your target audience. With that in mind, here are some key tips:

1. Choose the right price. Too high can decrease sales, but increases the revenue per sale. Too low means lots of sales don’t add up to much. Find the sweet spot.

2. Start promotion early. Target your audience well before your event begins, and consider some sort of “early bird special” to reward early buyers.

3. Recruit partners. Your sales will be much better is other established businesses, bloggers, or prominent individuals in your market are helping you spread the word.

4. Have the technical stuff prepared. There is literally nothing worse then technology issues in the middle of a broadcast, especially if you’ve got paying customers who are now missing what they’ve paid for.

Content is King

Ok, if you’ve followed us up to this point, you know how to set up your video stream for monetization through subscriptions or with a pay per view model, and you also learned some tips for selling videos online.

The final element is up to you: make great videos. As they say, content is king! Good luck!

By Max Wilbert

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